Shopper Excellence Manager

1 settimana fa

Milano, Lombardia, Italia Philips International A tempo pieno

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Shopper Excellence Manager

Apply locations Milano time type Full time posted on Posted 2 Days Ago job requisition id 549739

Job Title

Shopper Excellence Manager

Job Description

Shopper Excellence Manager

Making sure that commercial organization is led into the right direction in terms of shopper fundamentals, being part of the Trade & Shopper IIG (Italy, Greece and Israel) team.

Your role:

  • In this role you will be responsible for setting or translating the right and relevant strategy as well as targets for In Store Excellence & Online Excellence aligning with Commercial Leader, Consumer Marketing Leader and Western Europe team.
  • You will enable the organization with tooling and analytics to help identify gaps and opportunities on shopper fundamentals.
  • In this highly collaborative and consumer-oriented role, you will maintain strong collaboration between consumer marketing and sales by understanding customers' needs/requirements, consumer and shopper behaviors as well as category strategies to achieve Point Of Sales excellence with a win-win mindset.
  • You will closely collaborate with sales channel leaders, Consumer Marketing Managers, Shopper activation managers and Market Insight & Analytics for continuous improvement on fundamentals.
  • You will be responsible for staying above the Chinese wall, providing promo Go to Market guidelines while driving value creation and extraction via orchestrating promo calendar and driving promo effectiveness targets.
  • You will work on planning, spending and optimizing A&P budget for making sure that marketing plans are translated into set to win and optimized omnichannel shopper activation plans that are executed with excellence.
  • You will be part of the Trade & Shopper IIG team, reporting to the Trade & Shopper Manager.

Key Area of Responsibilities

Promo:

  • Promo guidelines per category and retail channel
  • Zone promo calendar creation
  • Promo plan orchestration, performance and effectiveness assessment/report out

Shopper Foundations:

  • Distribution targeting, tooling, tracking & report out
  • OLE targeting, tooling, tracking & report out
  • ISE targeting, tooling, tracking & report out

Voice of "external reality": What is working / not working / recommendations for improvement on

  • Promo calendar & planning with focus on super peak and peak moments
  • Promo effectiveness

You're the right fit if:

  • You have a master's or bachelor's degree in marketing or business administration
  • You have acquired around 5 years of experience preferably with a background in sales excellence and shopper marketing or as a category manager.
  • Your skills include strong analytical and strategic thinking, consumer first mindset, and excellent stakeholder management and negotiation.
  • You are a natural storyteller and digital savvy.
  • You have good communication skills and excellent command of English and Italian.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.

• Discover our rich and exciting history.

• Learn more about our purpose.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

#LI-EU

About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people's health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

We're committed to building a diverse and inclusive workplace culture where people feel heard, valued and connected. Because we know the possibilities are unlimited when people feel empowered to grow and succeed together.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender

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