Commercial Excellence Manager

3 giorni fa


Milano, Lombardia, Italia TN Italy A tempo pieno

About the Company Culture

We are a health technology company committed to making a positive impact on people's lives. Our mission is to provide quality healthcare to everyone, everywhere.

About the Role

We are seeking a highly skilled and experienced professional to join our Trade & Shopper team as a Commercial Excellence Manager. This role will involve developing and implementing effective shopper marketing strategies that drive commercial excellence across Italy, Greece, and Israel.

Your Key Responsibilities

  • Develop and implement shopper marketing strategies that align with our business objectives.
  • Work closely with the Commercial Leader, Consumer Marketing Leader, and Western Europe team to set and translate relevant strategies and targets for In-Store Excellence & Online Excellence.
  • Enable the organization with tooling and analytics to identify gaps and opportunities on shopper fundamentals.
  • Maintain strong relationships between consumer marketing and sales by understanding customers' needs/requirements, consumer and shopper behaviors, and category strategies to achieve Point Of Sales excellence.
  • Closely collaborate with sales channel leaders, Consumer Marketing Managers, Shopper activation managers, and Market Insight & Analytics for continuous improvement on fundamentals.
  • Stay above the Chinese wall, providing promo Go to Market guidelines while driving value creation and extraction via orchestrating the promo calendar and driving promo effectiveness targets.
  • Work on planning, spending, and optimizing A&P budget to ensure that marketing plans are translated into set to win and optimized omnichannel shopper activation plans that are executed with excellence.
  • Be part of the Trade & Shopper IIG team, reporting to the Trade & Shopper Manager.

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