Commercial Excellence Manager
3 giorni fa
About the Company Culture
We are a health technology company committed to making a positive impact on people's lives. Our mission is to provide quality healthcare to everyone, everywhere.
About the Role
We are seeking a highly skilled and experienced professional to join our Trade & Shopper team as a Commercial Excellence Manager. This role will involve developing and implementing effective shopper marketing strategies that drive commercial excellence across Italy, Greece, and Israel.
Your Key Responsibilities
- Develop and implement shopper marketing strategies that align with our business objectives.
- Work closely with the Commercial Leader, Consumer Marketing Leader, and Western Europe team to set and translate relevant strategies and targets for In-Store Excellence & Online Excellence.
- Enable the organization with tooling and analytics to identify gaps and opportunities on shopper fundamentals.
- Maintain strong relationships between consumer marketing and sales by understanding customers' needs/requirements, consumer and shopper behaviors, and category strategies to achieve Point Of Sales excellence.
- Closely collaborate with sales channel leaders, Consumer Marketing Managers, Shopper activation managers, and Market Insight & Analytics for continuous improvement on fundamentals.
- Stay above the Chinese wall, providing promo Go to Market guidelines while driving value creation and extraction via orchestrating the promo calendar and driving promo effectiveness targets.
- Work on planning, spending, and optimizing A&P budget to ensure that marketing plans are translated into set to win and optimized omnichannel shopper activation plans that are executed with excellence.
- Be part of the Trade & Shopper IIG team, reporting to the Trade & Shopper Manager.
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