Brand Manager Incubation South Europe

4 settimane fa

Milano, Italia Bacardi-Martini A tempo pieno

Brand strategy, activation planning & brand communications ·Lead the creation & communication of local annual (including AVQPAP) and 3Yr marketing/business plan ·Lead performance review and build the marketing strategy for each Incubation brand, defining the JTBD and developing the activity plans and consumer programmes to deliver this; actively consulting local and Global stakeholders ·Assign and manage A&P across brand activities, including PR, Social and Digital to deliver commercial and brand targets.Influence market leads to support A&P proposals, via the IAP, strong matrix engagement and activity M&E ·Support the execution and adaptation of global brand assets. Working closely with relevant Activation / Customer Marketing teams to ensure activities align to deliver global brand guidelines and messaging ·Work closely with insights to ensure consumer is at the heart of planning and activation Lead Business Performance Management ·Accountable for delivery of performance targets and maximising ROI from A&P and Incubation Activation Managers ·Constantly evaluate commercial P&L and ensure M&E is in place for all activities and help to identify and codify successful brand growth drivers and to act to resolve gaps and issues via Monthly reporting and QBRs ·Ensure discipline around implementation of channel and pricing strategy, including sustainable GP/case growth ·Has a detailed understanding and inputs into S&OP to ensure right forecasts Generate support for Incubation brands and create a winning team in market ·Build effective relationships with market commercial leads and stakeholders; influence them to understand and engage with the vision for Incubation brands, maximising resource and targets allocated to Incubation brands in the right channels and enabling them to deliver sustainable long term growth ·Work closely with the Senior Commercial Director Incubation (and Global brand directors) to ensure the brand strategy is executed in line with the Incubation growth model, brands' positioning and BVI ·Keep Global updated on performance and used support from Senior Commercial Director to resolve issues Inspire and support anentrepreneurial approach, with a combined team of Incubation Activation Managerand Brand Ambassadors to delivery the strategy with excellence. Blending apassion for doing the right thing for the long term with a sense of urgency


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