Marketing Director Italy

2 mesi fa

Milano, Italia Barry Callebaut Manufacturing Iberica Sa. A tempo pieno

At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate employees working in more than 40 countries worldwide. We are always looking for talented people to help us have a positive impact on our industry and beyond
JOB DESCRIPTION
The Marketing Director will be responsible for leading the planning and implementation of all marketing activities in the Italy Country Cluster to ensure the successful promotion and growth of our brand and product portfolio towards different customer types. This role demands a passion for customer proximity, consistent excellence in execution, and a commitment to create bespoke customer experiences.
You directly report to the Managing Director of the Italy Cluster and dotted line to the VP Marketing Western Europe.
Member of the Italy commercial leadership team and key contact for global brand and regional marketing teams.
You lead and develop Italy Marketing Managers, manage the marketing budget, and collaborate with local agencies.
Work location: 80% - Travel: expected 20%.
Based in Milan, Italy.
MAIN RESPONSIBILITIES & SCOPE:
Business Planning and Execution:
Develop and implement comprehensive marketing plans that align with the company's business & marketing strategy and the cluster growth objectives. Member of the Cluster Leadership team.
Collaborate with global market intelligence to generate actionable customer insights, competitive mapping, and market trends.
Own the 12-month rolling Marketing Plan for the Cluster, manage the Product Portfolio, and identify gap filling/innovation needs.
Ensure all marketing activities are executed to the highest standard, monitor & report performance in collaboration with Sales.
Owner of the Cluster Marketing budget.
Lead Customer Engagement for Industrial Key Accounts:
Cultivate a deep understanding of our customers through market research, customer feedback, and engagement initiatives.
Foster strong relationships with key customers and stakeholders to better understand their needs and preferences.
Support customer-specific innovation initiatives to grow their business. Collaborate with product development teams.
Organize bespoke events & memorable experiences to deepen customer relationships.
Support regional content creation and implement customer-centric marketing campaigns that enhance customer satisfaction.
Oversee Brand & Product Marketing to Artisans:
Collaborate with global brand, regional marketing, and agency teams to activate local communication channels and optimize content for local relevance. Create well-selected and targeted local campaigns and customer experiences on fairs & events.
Manage strategic partnerships with distributors, influencers, and industry partners to leverage digital campaigns.
Lead the team on Trade Marketing to Distributors & Marketplaces:
Build and execute a brand activity plan for distributors in priority segments.
Lead marketing initiatives for strategic distribution partners based on Joint Business Plans.
Support ecommerce sales with strong digital product & activation assets.
EDUCATION, LANGUAGE, SKILLS & QUALIFICATIONS:
Master degree or equivalent by experience.
10+ years of experience in Marketing roles in B2B/B2C, preferably in Food & Beverages in an international context.
Language: Local language (native), English (full proficiency). Any other European language is a plus.
Strong commercial acumen.
ESSENTIAL EXPERIENCE & KNOWLEDGE / TECHNICAL OR FUNCTIONAL COMPETENCIES:
B2C or B2B marketing experience, in local or regional roles, in an international environment.
Deep understanding of business models in Food: Artisans & Chains, Food Manufacturing, CPG, private label producers, retailers.
Proven track record of developing and executing successful marketing plans that drive growth and customer engagement.
Analytical & business planning skills. Strong stakeholder management & influencing skills.
Mature, inspiring, and confident communicator able to build strong working relationships.
Ability to work under pressure, prioritize tasks, and keep the team motivated.
LEADERSHIP COMPETENCIES & PERSONAL STYLE:
Passion for food: Naturally curious about products and technologies for food.
Customer Focus: Deep commitment to understanding and meeting the needs of customers.
Leadership: Ability to inspire, guide, and develop a commercial team towards achieving common goals.
Strategic action planning: Ability in turning strategy into action plans that align with business goals.
Execution Excellence: Proactive, flexible, and hands-on in delivering results consistently.
Innovation: Aptitude for creative problem-solving and developing novel marketing approaches.
Team player: Positive mindset and leading by example.
Agility: Open to change and ability to adapt. Able to deal with ambiguity and complexity in large organizations.
At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced, and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential, and feel they belong.

#J-18808-Ljbffr

  • Senior Marketing Director, Italy

    1 settimana fa

    Milano, Lombardia, Italia Institut Straumann Ag A tempo pieno

    About the RoleWe are seeking a highly experienced Senior Marketing Director to lead our marketing efforts in Italy. This is an exciting opportunity for a strategic thinker with excellent leadership and communication skills.

  • Marketing Director Italy

    2 mesi fa

    Milano, Italia Barry Callebaut A tempo pieno

    Marketing Director Italy **Location**:Milano, IT, 20143At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the...

  • Marketing Director Italy

    3 settimane fa

    Milano, Lombardia, Italia Qonto A tempo pieno

    About the RoleWe are seeking a highly experienced Marketing Director to lead our marketing efforts in Italy. As a key member of our team, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand growth and customer acquisition.Key ResponsibilitiesDevelop and execute local marketing initiatives, aligning with...

  • Marketing Director Italy

    2 mesi fa

    Milano, Italia Barry Callebaut A tempo pieno

    Marketing Director Italy Location: Milano, IT, 20143 At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry.As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry.We are a business-to-business company, serving the entire food sector, from the cocoa...

  • Marketing Director Italy

    2 mesi fa

    Milano, Italia Barry Callebaut Manufacturing Iberica Sa. A tempo pieno

    At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We believe in...

  • Marketing Director Italy

    2 mesi fa

    Milano, Italia Barry Callebaut Manufacturing Iberica Sa. A tempo pieno

    At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a...

  • Marketing Director

    6 mesi fa

    Milano, Italia EHR Italy A tempo pieno

    On behalf of our client, a company operating in the women's fashion industry with a turnover of over €200 millions achieved by multiple brands (less than 6) and with HQ in Milan, we are looking for a MARKETING DIRECTOR. **Posizione**: The professional, reporting to the General Director, will be responsible for the marketing strategy for the company and...

  • Sales Director Italy

    6 ore fa

    Milano, Lombardia, Italia Michael Page International Italia S.r.l. A tempo pieno

    Job Title: Sales Director ItalyA leading player in the biomedical sector is seeking a seasoned Sales Director to drive growth in Italy. The ideal candidate will have at least 10 years of experience in sales, preferably in the biomedical sector. Key responsibilities include managing a sales team, defining strategies and tactics, and monitoring performance. A...

  • Director, Marketing

    6 mesi fa

    Milano, Italia Alnylam A tempo pieno

    **Director, Marketing** (Job Number: 230382) **Work_Category** hybrid **Overview** This role will be responsible for the development and execution of all local Marketing & Operational plans, including analytical, activities in Italy, with immediate focus on driving the launch and overall management of Amyloidosis portfolio, accelerating market...

  • Senior Marketing Director

    6 giorni fa

    Milano, Lombardia, Italia Iubenda A tempo pieno

    We are seeking a highly skilled and experienced Senior Marketing Director to lead our marketing strategy and team. With a strong focus on innovation and results-driven approach, you will be responsible for developing and implementing effective marketing campaigns that drive business growth.The ideal candidate will have at least 5 years of experience in a...

  • Senior Marketing and Communications Director

    1 settimana fa

    Milano, Lombardia, Italia Antal International A tempo pieno

    Marketing & Communication Manager Job DescriptionA dynamic Marketing & Communication Manager is required to join our team in Milan, Italy. Reporting directly to the Group Marketing Director and the General Manager of the Hotel, this role will be responsible for assisting in defining a new marketing strategy, managing partnerships, updating content on social...

  • Marketing Director

    4 settimane fa

    Milano, Lombardia, Italia Ascendis Pharma A tempo pieno

    About the RoleWe are seeking an experienced Marketing Director to lead our marketing efforts in Italy. This is a unique opportunity to develop and execute a global marketing strategy across the Italian market, driving locally relevant activities to maximize brand equity.Salary: We offer a competitive salary of $120,000 per annum, commensurate with...

  • Development Director Italy

    8 mesi fa

    Milano, Italia NH ITALIA SPA A tempo pieno

    NH Hotel Group part of Minor Hotels is looking for a Development Director in Italy. **Development Director Italy**: The right individual will have strong sales and marketing savvy and be highly adept at establishing and maintaining a high profile within the marketplace. This person will be extremely relationship oriented, with a consolidated network of...

  • Sales Director Italy

    1 settimana fa

    Milano, Italia Dsj Global A tempo pieno

    Sales Director - Italy Company Overview: This client is a European market leader in the freight forwarding industry, specialising in air and ocean freight solutions. With a robust presence across Europe, the company is known for its innovative and customer-centric approach, delivering tailored logistics solutions across various industries. As part of their...

  • Sales Director Italy

    3 settimane fa

    Milano, Italia Dsj Global A tempo pieno

    Sales Director - Italy Company Overview: This client is a European market leader in the freight forwarding industry, specialising in air and ocean freight solutions. With a robust presence across Europe, the company is known for its innovative and customer-centric approach, delivering tailored logistics solutions across various industries. As part of their...

  • Head of Marketing Italy

    7 mesi fa

    Milano, Italia Qonto A tempo pieno

    **Mission**: Join us as **Head of Marketing Italy at Qonto**, where you will **orchestrate our comprehensive marketing efforts to solidify our position as the leader in fintech solutions in Italy**. Your strategic vision will drive our growth and directly influence our market penetration, brand reputation, user acquisition and engagement in our...

  • Sales Director Italy

    3 settimane fa

    Milano, Italia DSJ Global A tempo pieno

    Sales Director - Italy Company Overview: This client is a European market leader in the freight forwarding industry, specialising in air and ocean freight solutions. With a robust presence across Europe, the company is known for its innovative and customer-centric approach, delivering tailored logistics solutions across various industries. As part of...

  • Sales Director Italy

    11 ore fa

    Milano, Italia DSJ Global A tempo pieno

    Sales Director - Italy Company Overview: This client is a European market leader in the freight forwarding industry, specialising in air and ocean freight solutions. With a robust presence across Europe, the company is known for its innovative and customer-centric approach, delivering tailored logistics solutions across various industries. As part of...

  • Head Of Marketing Italy

    6 mesi fa

    Milano, Italia Qonto A tempo pieno

    Mission: Join us as Lead Marketing Italy at Qonto, where you will orchestrate our comprehensive marketing efforts to solidify our position as the leader in fintech solutions in Italy. Your strategic vision will drive our growth and directly influence our market penetration, brand reputation, user acquisition and engagement in our second-largest market.In...

  • Global Trade Category Director

    21 ore fa

    Milano, Lombardia, Italia Gbfoods Italy A tempo pieno

    About UsGBFoods Italy is a leading player in the Italian food scene, born with the legendary cube in 1948. We are part of the GBFoods group, which combines several brands and companies operating in over 50 countries. Our purpose is to 'Celebrate local flavors,' allowing you to be part of an international organization working with colleagues from diverse...