On Premise Event Marketing Specialist

6 giorni fa

Milano, Lombardia, Italia Red Bull A tempo pieno

As an On Premise Event Marketing Specialist, you will develop and implement initiatives that build the Red Bull brand and drive consumption both with consumers and within the industry.
This role is pivotal in enabling field teams to execute with excellence by developing effective toolkits, spending time in the field, and training field teams to activate our POS tools and concepts to ensure increased availability, visibility, and activation.All the responsibilities we'll trust you with:Living the Red Bull On Premise CultureEmbody and promote the Red Bull OP culture, with the Art of Musketeering spirit at the core of all actions.
Act as an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
Monitor image standards to uphold Red Bull's brand premium values.Strategy and Execution of Industry Events:Develop and execute national industry event strategies.
Collaborate closely with marketing teams (brand, culture, sports, Red Bull Media Network).
Build and maintain a strong network with external agencies, key influencers, national decision-makers, event organizers, and the local scene to identify new collaboration opportunities.
Develop performance-driving concepts for On Premise field teams to execute, increasing share of mind and overall sales in accounts and at events.Consumer Marketing:Ideate, create, and activate consumer-facing Red Bull events.
Develop and translate national campaigns into impactful On Premise initiatives.
Deliver scalable and high-impact consumer initiatives designed to win consumers, build consumption habits, and strengthen the Red Bull brand.Industry Marketing:Create initiatives and concepts (from events to experiences, incentives, and others) that increase share of mind with industry stakeholders, including venue (bar) staff, decision-makers, owners, and influencers, leading to increased sales.
Ensure a strong and effective network with external agencies, key influencers, national decision-makers, event organizers, and the local scene to search for new collaboration opportunities.Your areas of knowledge and expertise that matter most for this role:Minimum of 2+ years in marketing in a commercial environment.Event management skills are required.Experience in a Food & Beverage environment is preferred.Entrepreneurial mindset with the ability to think and act strategically and innovatively.Self-motivated and able to work independently in a high-energy, fast-paced, field-based environment.Strong commercial awareness and acumen, with an understanding of sales and finance processes.High planning, prioritization, and organizational ability.Strong analytical skills to analyze consumer, sales, and customer data.Excellent communication, negotiation, and active listening skills.Flexibility to work evenings and weekends as needed.Red Bull S.r.l.
is an equal opportunities employer.
We believe passionately that employing a diverse workforce is central to our success.
We make recruiting decisions based on your experience and skills.
We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
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