Onboard Marketing

2 settimane fa

Milano, Italia Msc Cruises A tempo pieno

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, conceived in the heart of Swiss hospitality and luxury in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of six ships, with EXPLORA I currently sailing, are being built and designed in a different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
The Onboard Marketing & Content Management Specialist, based in our offices in Naples, Italy, will be responsible for developing marketing assets, campaigns, tools and systems to support our guests' experience on board our fleet.
- At least 3 years' experience in a similar role in Marketing\/Brand management Luxury, hospitality or cruise industry background is preferred;
- Solid marketing skills at the corporate level
- including toolkit development and production of assets;
- Fluent in oral and written English; any other European language is considered a plus;
- Proficiency in Microsoft Office suite and in graphic design; experience in design software such as Adobe Creative Suite (Photoshop, InDesign, Illustrator) is considered an advantage;
- Master's degree in Business Administration\/marketing\/digital or related fields is considered an advantage;
- Structured and well-organized approach to tasks and projects with attention to detail;
- Ability to seamlessly transition from strategic thinking to operational tasks and manage multiple projects simultaneously while adhering to deadlines and budget constraints;
- Strong interpersonal and communication skills (verbal and written) with the ability to collaborate effectively across cross-functional teams and with external partners.
- Work in accordance with Corporate Marketing guidelines to support the development and delivery of marketing content and assets for the onboard operations of the Explora Journeys' fleet, ensuring they align with brand standards, are delivered within budget, and meet required deadlines;
- Collaborate closely with corporate and onboard teams to maintain consistent branding and messaging across all on board marketing materials and touchpoints, overseeing content updates and revisions as necessary;
- Brief and coordinate external agencies for the development and production of assets including brochures, signage, videos, and promotional materials;
- Assist in the development and execution of comprehensive marketing plans to promote onboard amenities, activities, and experiences to guests, with a focus on driving onboard revenue generation and enhancing guest satisfaction;
- Manage and maintain content on various platforms and touchpoints, ensuring that all content aligns with our brand standard, including the onboard Content Management System (CMS), in-suite TV, digital screens, mobile app, and on board entertainment content library;
- Ensure the consistency and accuracy of information and on-brand content in English and oversee the translation process of key assets in core languages;
- Monitor and analyse the guest journey to identify opportunities for enhancing communication effectiveness, proactively suggesting ways to improve it;
- Provide support to onboard crew members through training, guidance and resources, while also ensuring the proper maintenance and utilization of marketing assets.
VISA REQUIREMENTS (if any)
- Right to work in Italy.
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

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