Paid Search Specialist

3 mesi fa

Milano, Italia Incubeta A tempo pieno

**Paid Search Specialist**:
We are looking for a passionate **Paid Search Specialist** to join our brilliant team of digital professionals. If you are a PPC enthusiast looking for an opportunity that is a bit different from the standard Agency job profile, then this might be the role for you. We are not an Agency, we are a Digital Consultancy with a strong focus on AdTech. We help our clients by providing them with the technology, training, and strategic insight to transform their businesses.

You will play a key role in our organization supporting and defining our paid media vision and the relationship with our key clients. This is an exciting time to join as our Paid Media team is going through a big period of growth.

**The Role**:
As the Paid Search Specialist you will be responsible for:

- Creating and managing independently PPC (Search and Social) campaigns for our clients;
- Working with all the objectives throughout the full marketing funnel: awareness, consideration, and conversion;
- Responding to briefs, collaborating with cross-media teams, and managing the allocation of the social and SEA media budget;
- Ensure campaigns are built and activated on time, aligned with broader media plans and flighting, and optimized to achieve KPIs and business objectives;
- Carry out keyword research and SEA ads, ensuring compliance and approval;
- Conduct audience research and activation against identified segments, manage A/B testing;
- Build out or reconfigure account structures to drive optimal performance;
- Stay up to date on the latest products, trends, and ADV platforms;
- Being responsible for budget allocation, forecasting, and pacing analysis;
- Taking ownership of campaign data analysis, reporting, and data presentation.

**Your character**:

- You are passionate about technology and how it can shape the online advertising industry & ecosystem to the benefit of our customers,
- You feel comfortable with communicating both internally and with our customers,
- You enjoy cultivating positive internal relationships,
- You have a proactive & cooperative approach toward problem-solving,
- You are able to translate customer needs and deliver a high level of customer satisfaction,
- You are able to work independently whilst being able to work in a diverse cross-functional team,
- You have a knack for finding innovative solutions,
- You want to keep learning and developing your expertise,
- You are hungry for more personal and professional growth in the digital industry
- You will be excited about the opportunity to work in a new team as opposed to an established division,
- You'll be a hands-on type, focused on detail and making things happen,
- You are a self-starter who takes ownership of your projects.

**Your profile**:

- At least 3 - 5 years experience in a digital marketing environment with first-hand experience in media or social media agencies, working on Search and social advertising platforms;
- Fluent in Italian and good knowledge of business English (Spanish would be a plus);
- Proven experience in managing retail/e-commerce campaigns with a strong focus on ROI;
- Proven expert knowledge in Google Ads and Bing Ads;
- Extended knowledge of Google Shopping and Feed management;
- Proven expert knowledge in Meta Ads, TikTok Ads and Amazon Ads;
- Capability to manage campaigns to respond to both awareness and conversion objectives, with strong experience with performance campaigns for e-commerce;
- Previous experience in managing campaigns for fashion clients is a plus;
- Stunning skills such: as organizational abilities, taking ownership, analytical mindset, proactivity, attention to detail, and strict deadlines;
- Knowledge of SA360 is a plus.

**Our promise**:

- Freedom to be authentic.
- Ownership and accountability for all your projects.
- Awesome colleagues & awesome clients.
- An international, fast-paced job with interesting professional development opportunities.

**About Incubeta**

Incubeta is a digital marketing consultancy focusing on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.

As Google's most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We do this by addressing ad tech infrastructure, data management, integration, and media management and providing clients with relevant and up-to-date digital marketing services and consultancy.

Established in 2001, with offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.

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