Channel Marketer

18 ore fa

Milano, Italia Bosch Group A tempo pieno

Company Description**
At Bosch, we care; for you, our business and our environment.**

Let’s turn visions into reality. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch-teams around the world. Their creativity is the key to innovation through connected living, mobility or industry. Our responsibility goes far beyond ‘business’. We’re independent of stock markets and bound to the purpose of the Robert Bosch Foundation; our success directly benefits society, the environment, and future generations. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

Job Description**
What will you take care of?**

As a Channel Marketer you will be the expert for the specific sales channel group(s) in the sub-region and drives the sales channel related activities. In particular you will be responsible for:

- all marketing activities for customers within the particular sales channel with the aim to:
Increase the Automotive Aftermarket division’s share of business via additional core business field portfolios

Improve profit;
Increase the level of product penetration of Bosch AA products
- Development of depth of distribution within the particluar channel by supporting country sales with channel specific intelligence (customer analysis and assessment/acquisition of potential customers)
- Development and Maintenance of a consistent (service) pricing and condition structure for the particular channel and alignment with other channel marketers to avoid channel conflicts. Alignment of price and conditions with product (concept) specialist to support the expected BU gross margins (consolidated) and development targets
- Coordination of sales promotions and campaigns with relevant Product Specialist (PS) and Key Account Managers through:

- Competitor Analysis: Create and maintain full transparency over relevant competitor activities in the particular channel with regards to portfolio, coverage, pricing, POS activities and develop counteractivities

Qualifications**
What distinguishes you?**
- Experience in automotive aftermarket
- fluent written / oral Italian, good english written / oral
- Comprehensive marketing and sales background
- Experience in leading cross-functional projects
- Experience in developing and executing go-to-market strategies
- Excellent presentation skills
- Experienced in program analysis with regards to technical and commercial aspects
- Team player
- Work collaboratively with all internal / external colleagues in the roll-out

Additional Information

Bosch is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin or ancestry, age, disability or any other protected class.

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