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CRM and Loyalty Intern

4 mesi fa


Modena, Italia Maserati S.p.A. A tempo pieno

**CRM and Loyalty Intern**

**Organizational Area**: Marketing - Digital Marketing & CRM
**Role perimeter**: Global
**Location**: Modena/Hybrid
**Starting month**: April 2023
- Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally._
- Powered by _**_Passion_**_. _Unique by _**_Design_**_. Innovative by _**_Nature_**_. Masters of _**_Italian Audacity_**_._
- With an Italian History and as Global Icon, Maserati is now looking for new talents to join the #Maserati Family._

**_MISSION_**

The resource will be part of the Digital Marketing & CRM global team. The intern will support the Lead generation & e-CRM expert as well as the Loyalty and Membership specialist, in coordination with other internal stakeholders..

**_MAIN ACTIVITIES_**
- Support the coordination of editorial content for loyalty and lead generation campaigns
- Brief creative agencies for copywriting, asset production, campaign optimization and database segmentation
- Use the Maserati Content Management System to update content and localize them by market and audiences
- Learn how to orchestrate projects where multiple teams are involved from all around the world
- Connect with teams all around the world to personalize campaigns, collect their needs and understand the customer behaviors in their cultural context

**REQUIREMENTS**
- Degree in International Marketing, Communications, Arts&Design, UX Design or Economics, as well as Engineering with a personal knack for customer experience.
- Proficiency with MS Office and/or Google suite
- Fluency in Italian and English (B2 level minimum)
- Interest in CRM tools and digital content editors
- Strong organizational skills, with high attention to details and deadlines
- Motivation and passion for Customer Experience and Automotive industry
- Short experiences in marketing agencies, big corporations or luxury brands is a plus.

**WHAT WE OFFER**

This is a paid Internship with a duration of 6 months.

Being part of the Maserati family will give you the chance to work within an international work environment, contributing to several projects in cooperation with different teams. You’ll be able to work remotely and by a flexible schedule.

**OUR RECRUITMENT PROCESS**

**As a first step, your CV will go through our screening**: feel free to customize it to express who you are and to tell us about your most relevant experiences and characteristics, but remember that we do appreciate clarity and synthesis.

We will also be glad to read any **cover letter** you wish to submit.

In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a **first call** where we will know each other; you will tell us something more about yourself and your interest in Maserati, while we will be available to answer your questions.

If there seems to be a good fit between your characteristics and the job, you will be asked to take part in **Maserati Digital Assessment**, our last step: an exciting day, held online, of group activities in the morning and an interview with your hiring manager in the afternoon. No need to prepare, just get ready to show your true self.
- Join Maserati World._
- #Audacity #Passion #Maserati_