Product Marketing Manager

2 settimane fa

San Giovanni in Persiceto, Italia Assa Abloy A tempo pieno

Product Marketing Manager**POSITION TITLE**
Product Marketing Manager

**REPORTS TO**
Head of Product Marketing

**LOCATION**
San Giovanni in Persiceto

**POSITION MISSION**
He/She manages all the Product Marketing Management activities for the assigned mechanical categories (door closers and others), with focus on G2M activities, range positioning and assortment management.

**MAIN RESPONSABILITIES AND ACTIVITIES**
- Having a clear understanding of the consumer experience, and use this to identify product gaps, propose opportunities for product/mix improvements and generate new ideas that drive growth and improve customer experience
- Deep competitive benchmark and customer understanding, supported with real life interactions with B2B and B2C contacts.
- Contribute to product strategy and translate it into a dynamic plan: range structure, product positioning & product specifications
- Range and assortment strategy for maximizing brand business across all channels (traditional and digital)
- Develop pricing and positioning strategies across channels (traditional and digital), with focus on cost analysis and marginality target
- Manage products life cycle of the assigned category, targeting range efficiency
- Product specifications and its maintenance is another key responsibility
- Product Development is limited to personalization and maintenance activities for group categories
- Proactively lead product launches working in partnership with marketing communications to define the go-to-market strategy, product positioning, key benefits, target customer and delivering all assets to the market following agreed milestones, for online and offline
- In close collaboration with Marcom team, he/she will define promotional activities and strategy
- Development of products informational tools for all customers
- Undertake sales analysis evaluating promotional/commercial plans to ensure that they are consistent with product line strategy as well as corporate and regional goals
- Act as a contributor to the commercialization plan: follow product through its life cycle working in continuous collaboration with sales organization to maximize profitability
- He/She will guarantee a constant monitoring of both margins and turnover
- KPIs monitoring and reporting are crucial activities, for both organic and new launches, especially in relation to Head Office needs and requests
- Contribute to product training activities with Sales team, Distribution companies and Independent Distributors
- He/She will regularly visit customers in accordance with the Commercial Team in order to better understand the market and collect feedback from customers

**QUALIFICATIONS / KNOWLEDGE / EXPERIENCE REQUIRED / TECHNICAL SKILLS**
- At least 3 years’ Product Marketing experience in multinational companies with a strong preference on Mechanical contexts
- Experience in dealing with Corporate functions through close collaboration and partnership
- Deep knowledge of product marketing schemes, including stage&gate approach
- Engineering or economics background highly appreciated
- Fluent Italian & English
- Experience on e-commerce is a plus

**COMPETENCIES**
DRIVE FOR RESULTS
PARTNERING
COMMERCIAL FLAIR
INTEGRITY
ACCOUNTABILITY
PROBLEM SOLVING

**WORKING RELATIONSHIPS/CLIENTS**
INTERNAL: All regional departments + Corporate marketing & innovation teams
EXTERNAL: Customers & Partners

**Application due**
- 2023-04-30
- **Function**
Sales, Marketing & Product Management

**Experience level**
Mid-senior level

**Location**
San Giovanni in Persiceto, Bologna, Italy

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