Director, Marketing Partnerships

6 mesi fa

Roma, Italia Netflix A tempo pieno

Rome, Italy- Partner Marketing- It's an exciting time to join Netflix as we continue to transform entertainment globally. We are bringing new stories to millions of people worldwide by promoting our original, exclusive content.

As we move beyond 260 million members and hundreds of partnerships worldwide, we are looking for a talented individual to drive better commercial and creative outcomes for our local and global partnerships in Italy and Greece.

These partners range from distributors partners such as local PayTV and Telecommunications operators like Sky, Telecom Italia, WindTre to global brands such as Samsung or Google to leading consumer brands across diverse industries/categories.

When we partner with these companies, we approach business and marketing opportunities together to attract new audiences and create bespoke campaigns leveraging on our partners' key capabilities and sales channels. This Director position is key in helping our partners to maximize the opportunity of working with us.

Our partners are an extension of Netflix’s own marketing efforts and therefore an imperative channel for us to take the Netflix experience to new audiences, and we’re always looking for cutting edge, creative ways to work with partners to market our service and our titles.

The Director Marketing Partnerships Italy & Greece will be based in Rome, run a team of 2 individuals and be part of the EMEA Marketing Partnerships team. We are looking for a talented marketing professional able to own the full life cycle of partner marketing projects from idea to execution to post-analysis with a passion for technology and content and a strong knowledge of all partners sales channels (retail, digital, teleselling).

The Role

**Duties & Responsibilities**:

- Own the marketing relationship with our key distribution partners across Italy & Greece (i.e.: Sky, Telecom Italia, WindTre, Samsung, etc), negotiating marketing commitments with their C-Level and creating new opportunities to build meaningful and effective marketing campaigns with them as well as in leveraging partner’s sales channels.
- Nurture existing partnerships and launch new ones to generate incremental subscriptions for Netflix developing and executing programs aimed to connect sales and marketing through the entire full purchase funnel, taking ownership of day to day marketing relationship with our partners
- Build and develop yearly marketing and sales plans with our top partners across the region to bring the commercial opportunity to life
- Manage a team of 2 individuals
- Work closely cross-functionally - especially with the Italian marketing, communication and content teams as well as Partnerships functional hub in Amsterdam.
- Collaborate with the marketing partnerships creative team in London to create campaigns speaking to consumers in unique and unexpected ways and elevate the Netflix brand and titles
- Define corrective actions to improve effectiveness and result by tracking performance with our analytical teams
- A leader who understands the value of diverse experiences and backgrounds, able to lead by example in alignment with our culture.
- 10+ years experience in senior consumer marketing roles in the Italian entertainment/content/telco industry (i.e. digital distributor, pay-tv, telecommunication, movie studio, video games, music industry, etc). Experience as a team leader is needed. Existing network within PayTV/Telecommunication is a plus.
- An entrepreneurial and consumer-oriented mindset with great communication and interpersonal skill.
- Ability to manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders;
- Strong knowledge and interest in both business and creative challenges and ability to effectively provide input on creative development from a local market perspective. Expert in Retail/Trade and Digital Marketing. Experienced in budget ownership
- Have fluency in English (both verbally and in writing) and Italian is required.
- We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.

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