Brand Activation Manager Essential Health

4 settimane fa


Roma, Italia Kenvue A tempo pieno

**Brand Activation Manager Essential Health (Hybrid)**-2307003142W

Description

Kenvue, part of the Johnson & Johnson Family of Companies (Kenvue),
is currently recruiting for:
Brand Activation Manager Essential

This position is **hybrid**: both based in Pomezia - Santa Palomba (Rome), Italy and remote.

**Who we are**

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

**What will you do**

The Brand Activation Manager Essential Health is responsible for ensure market-leading excellence in execution towards shopper and customer on a given portfolio of brands. In this specific case, the responsibility will be within the Essential Health portfolio with main focus on mass market channel.

Key Responsibilities***

1. Develop and implement Local Brand Activation Plans
- Accountable for developing & deploying annual Brand Activation Plans, in collaboration with the HUB centralized Marketing Team, for the Italian market (Strategy, Channel Strategy, Big initiatives, Priorities, Pricing, NPIs, Distribution Targets, Activation Plans, Budget for execution activities, NTS target, Market trends, Sell out estimation, Market Share estimation)
- Responsible & Accountable to ensure Perfect in store activation (Must Stock List for Key Initiatives, Priority List, Manage/Develop & Monitor In-store POP materials/Theme Events - National per Category & Brand, planograms reco, updates, Category management support, execution of initiatives etc.)
- Own local Brand Activity Overview and secure synchronization of consumer and shopper/trade activities
- Be informed about Media strategy and have consulting role in media process (Media plan and communication brief, Media Plan & Flow charts, Local Connection Planning: provide input on local requirements).
- Responsible and accountable to prepare & deliver presentations and promotional plans to Sales teams, Customers / Distributors.
- Responsible and accountable to design & monitor the use of Customer Tools for brand promotion (Customer Leaflets, Digital Activations, etc), Professional Print Plan Setup & Execution Follow Up, Customers understanding research
- Responsible for Local portfolio management (agreed SKU-rationalization, phase-in and out)

2. Be responsible for the local BTL budget (BME)and tracking of Local P&L
- Input to budget process and target setting, tracking and any recommendations for investment shifts.
- Analyze the profitability and efficiency of the category/brand actions executed, continuous looking for takeaways to maximize the business and the P&L sustainability

3. Monitor the Market / Insights
- Be responsible and accountable for monitoring the tracking of competition and key agreed performance KPIs.
- Responsible for in-depth Market Share Tracking and discuss relevant actions with the Sales Team and Hub Centralized Marketing Teams respectively.
- Provide Hub Centralized Marketing with competitive information.
- Continuous market screening & reporting to hub and local internal
- Align with hub on eventual local actions or need of support.
- Provide input on primary research
- Initiate shopper related research and action plan.
- Be close to the market - ensure regular market / countries’ visit to understand the environment & emerging trends

4. Ensure high quality of local adaptation for consumer & shopper marketing materials
- Be responsible and accountable for the Adaptation or creation for local brands
- Responsible for Public Relations related to Press Releases (Review, change and/or validate the texts), Product Sending, PR Events (Local PR agency to share & review plan of PR event plan & all logistics with BA. BA KDM).
- Have consulting role in artwork (Mastertext and the Final Artwork validation, changes if needed)
- Provide local feedback for all Digital assets (web sites). Communicate changes to Hub Centralized marketing.
- Provide feedback & share local requirements to Transcreation brief, be responsible for the approval of local translations and local specifications for all assets.

5. Act as local representative & work in close collaboration with Cluster Marketing & Business Development Managers:

- Actively join & represent local point of view in Hub Marketing Squad Meetings and drive business results.
- Present best practice cases and seek opportunity to deploy activation ideas from other markets.
- Input on local issues and requirements to brand strategy & brand plans.
- Provide centralized and regi


  • Manager, Ethics

    1 mese fa


    Roma, Italia Cardinal Health A tempo pieno

    **Manager, **Ethics & Compliance Central Europe** At Cardinal Health, we aim to be a trusted partner, offering a broad range of innovative solutions that help our customers provide cost-efficient, more effective healthcare. Join our team of 50,000 humble partners striving each day to make healthcare more efficient, providers more effective, and patients as...

  • Brand Development Manager

    4 settimane fa


    Roma, Italia Osborne A tempo pieno

    Your mission will be to support the development of Nordés Gin, Carlos I, Gold gin, cachaça Santo Grau and sherry wines in the off - and on-trade. Drive distribution, brand activation, training and social media in the Italian market (focusing on Rome and the South). **What will you do?**: - Develop relationships with targeted bars, regional on-trade...

  • Health, Safety Manager

    1 settimana fa


    Roma, Lazio, Italia Michael Page A tempo pieno

    Michael Page, leader europeo e mondiale nella ricerca e selezione di personale specializzato, vanta un know-how d'eccellenza nell'ambito del "top e middle management". Health, Safety Manager As a Health, Safety & HACCP Manager for luxury trains, your primary responsibility is to ensure the highest standards of health, safety, and hygiene are maintained...

  • Brand Manager

    1 settimana fa


    Roma, Italia Perrigo A tempo pieno

    **Description Overview**: Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it. The purpose of this role is to implement and monitor product/brand marketing plans to achieve sales and profit objectives and to support sales and marketing...


  • Roma, Italia iqmselezione A tempo pieno

    sede: Roma Rif: 240488 Our client is an international organization active worldwide and searching for a Health and Safety Manager (Central and Southern Europe Area) Ideal profile: 1. Holds a Master degree in engineering or equivalent field; a BSc/BA in safety management or relevant field is preferred; 2. More than 5 years of experience in...

  • Brand Manager

    2 settimane fa


    Roma, Italia ABBVIE A tempo pieno

    **Key Responsibilities**: - Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate...

  • Brand Manager

    4 settimane fa


    Roma, Italia Arrow Electronics, Inc. A tempo pieno

    **Position**: Brand Manager **Arrow Enterprise Computing Solutions** (ECS), a part of Arrow Electronics, brings innovative IT solutions to market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses...


  • Roma, Italia Pfizer A tempo pieno

    Pfizer is hiring a motivated and innovative Vaccines Junior Brand Manager to be included in our Vaccine Business Unit for Italy reporting directly to the Vaccine BU Lead based in Rome Why Patients Need You - Our mission is to give customers access to our Vaccines considering their needs. The Vaccines Jr Brand Manager will be responsible to guarantee the...


  • Roma, Italia Soho House & Co. A tempo pieno

    **Who We Are** We are a collection of members' clubs, restaurants, hotels and cinemas, catering to those in the film, media, fashion and creative industries. The company has unique ventures throughout the UK, USA, Canada, Europe and Asia, with new openings planned globally. Soho House is a space for its diverse membership and teams to connect, grow, have...


  • Roma, Italia Pfizer A tempo pieno

    As we continue to develop new Oncology products and to expand our franchise, we are consistently looking for new talents. Currently we are looking for an enthusiastic and highly motivated Jr Country Brand Manager focused on the Oncology franchise. Why Patients Need You - At Pfizer Oncology, we have an industry-leading portfolio of 24 approved innovative...


  • Roma, Italia ManpowerGroup A tempo pieno

    Azienda: Azienda leader a livello internazionale nella fornitura di prodotti Healthcare. Descrizione: Per azienda leader a livello internazionale nella fornitura di prodotti Healthcare sita a Roma sud, Manpower ricerca 1 Junior Brand Manager. Attività e mansioni: - Analisi quali-qualitativa dei mercati/brand/competition/ consumer e sviluppo relativa...


  • Roma, Italia Manpower Srl A tempo pieno

    Per azienda leader a livello internazionale nella fornitura di prodotti Healthcare sita a Roma sud, Manpower ricerca 1 Junior Brand Manager. Attività e mansioni: - Analisi quali-qualitativa dei mercati/brand/competition/ consumer e sviluppo relativa reportistica - Supervisione delle attività di marketing e per garantirne la coerenza con la strategia...

  • Brand Manager

    2 mesi fa


    Roma, Lazio, Italia Arrow Electronics A tempo pieno

    Position:Brand ManagerJob Description:Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help...

  • Brand Manager

    2 mesi fa


    Roma, Italia Arrow Electronics A tempo pieno

    Position:Brand ManagerJob Description:Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help...


  • Roma, Italia Pfizer A tempo pieno

    As we continue to develop new Oncology products and to expand our franchise, we are consistently looking for new talents. Currently we are looking for an enthusiastic and highly motivated Country Brand Manager to be focused on the Oncology. Why Patients Need You - At Pfizer Oncology, we have an industry-leading portfolio of 24 approved innovative cancer...

  • Brand Executive

    6 giorni fa


    Roma, Italia British American Tobacco A tempo pieno

    . BAT is evolving at pace - truly like no other organisation. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey! BAT ITALY IS LOOKING FOR A BRAND EXECUTIVE **SENIORITY LEVEL**: Experienced Professional **FUNCTION**: Marketing **LOCATION**: Rome,...

  • Brand Manager

    6 giorni fa


    Roma, Italia Perrigo A tempo pieno

    **Description Overview**: Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it. **Job role/purpose**: Implements and monitors product/brand marketing plans to achieve sales and profit objectives and to support sales and marketing functions **Scope...

  • Hemar Manager

    3 giorni fa


    Roma, Italia Johnson & Johnson A tempo pieno

    Janssen-Cilag SpA is looking for a Health Economics, Market Access & Reimbursement (HEMAR) Manager, to be hired with a PERMANENT CONTRACT in the HEMAR Function, that has the goal to optimize the value of both the Company and its products, through the development of a positive external image perceived by payers, by communicating successfully the innovative...

  • Combustible Brand

    4 settimane fa


    Roma, Italia LHH A tempo pieno

    For our client, leading company in Tobacco Industry we are looking for a Combustible Brand & Portfolio Coordinator - FMCG **Responsibilities** The Brand & Portfolio Coordinator, within Combustible Marketing Team, He/she will report directly to Brand & Portfolio Supervisor. He/She is responsible for supporting the brand & portfolio initiatives across all...


  • Roma, Italia Essity A tempo pieno

    Hai interesse a portare la tua carriera a nuovi livelli? Stiamo cercando un Account Manager con spirito dinamico e determinato conquistare ed ampliare il territorio del Lazio nel canale Hospital. Questo ruolo offre un'emozionante opportunità di espandere le vendite nell'area assegnata, concentrandosi sulla promozione dei nostri prodotti medicali (JOBST,...