Marketing Director- Italy/albania

2 settimane fa

Milano, Italia The Coca-Cola Company A tempo pieno

The Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale, with deep knowledge to win locally. This role provides management for the development and execution of all market activation programs and actions within assigned brands, geographies and/or channels, analyzing and translating brand plans into effective market activation. This role partners with key internal and external stakeholders to maximize market activation, drives successful activation of programs and initiatives to achieve targeted value and growth objectives, and manages within a nominated sub-function or related sub-functions. We’re looking for an experienced manager who is comfortable with budget management, policy recommendations and strategic planning.

**What You’ll Do for Us**:

- Responsible for all aspects and leadership of field marketing team, including experiential, sampling, social posts, point of sale placement and inspiring the bottlers.
- Responsible for hiring and leading outside agency’s focused on delivering high quality consumer experiences that drive trial and awareness, as well as, brand love/loyalty.
- Lead customization and implementation of integrated marketing communication and asset activation plans by coordinating internal and external functions (ex. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
- Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with Company policy.
- Partner with Franchise Leadership on market specific business opportunities utilizing assets.
- Develop and communicate written briefs for use by agencies or suppliers (ex. creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty). Direct all creative activation work relevant to asset or market activation.
- Ensures that all Marketing plans are implemented, monitored and evaluated in line with brand strategies, while tracking and analyzing brand performance and initiatives.

**Qualifications & Requirements**:

- Significant marketing and leadership experience, including marketing activation. Experience across multiple categories and innovation experience (demonstrated ability to lead a concept from idea to shelf) is considered a plus.
- Ability to understand market dynamic, competitive moves/understanding and design relevant plans to win in the market, leveraging business, finance and commercial insights.
- Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
- Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
- Proven record of leadership impact and coaching teams. Experience working in cross-functional and cross-geographical teams is preferred.
- Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
- Experience leading teams in marketing activations across geographies in a complex, global marketing environment.

**What We Can Do **For** You**
- ** Challenging Work**:Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights**.**

**Skills**

Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Creative Briefs; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; People Management; Problem Solving; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is o

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