Director of Marketing, Europe

7 mesi fa

Firenze, Italia Auberge Resorts Collection A tempo pieno

OUR COMPANY

Our mission is to be the best-loved manager of one-of-a-kind luxury properties and experiences. Auberge is a family of intimate, one-of-kind hotels and resorts that define an approachable style of luxury in both product and service that resonates with the curious modern traveler. Passionately local, experience-led, romantic, and stylish, these hotels hum with a vibrancy that is both refined and relevant.

JOB OVERVIEW

This is a new position for Auberge Resorts. This home office role will lead the marketing communications efforts for the entire brand in Europe and provide marketing guidance, support and execution for a group of high-end Auberge properties in Europe. The initial properties of focus will be: Domaine des Etangs in France and Collegio alla Querce in Florence. The role will be integral to the success of the entire brand and these properties in elevating the marketing capabilities and driving increased awareness, greater occupancy, higher average daily rates (ADRs) and additional ancillary revenues in food & beverage, spa and other activities among guests and local patrons.

This individual will work closely with supporting the Area Director of Sales & Marketing (ADOSM) for the two properties located in Rome and our Global Sales Office, Director for Europe located in London. This new role will help to develop the marketing strategies and implement efforts around public relations, social media, digital, ecommerce, customer relationship marketing, sales marketing and collateral development for these properties. The person will assist the ADOSM in writing annual marketing plans. The person will be our expert in marketing in the region and will need to flex to the various needs of the business as we take a very entrepreneurial, team approach to working together and delivering results.

QUALIFICATION REQUIREMENTS AND ATTITUDES

10 to 15+ years in marketing roles including experience in the luxury brand categories. Experience in hospitality is not required.

Is driven, innovative and passionate about the craft of marketing. Has a curious mind, is a strong multi-tasker who finds opportunities and creates solutions, where others find problems. Someone who is entrepreneurial, “rolls-up their sleeves” to get it done and inspires others with their vision and acumen

Has a strong understanding of the style, design and nuance of luxury that is required to create a distinctive brand for each property.

Is collaborative, works well in a matrixed team environment and has strong influencing skills

Demonstrated success in building brands and delivering results (ideally some experience with smaller independent brands)

OUR STORY
At Auberge, we are passionate about our mission to be the best-loved operator of one-of-a-kind luxury properties and experiences. We are storytellers and story-makers, delivering simple pleasures and creating unforgettable memories. Born in Napa and inspired by the most relaxing places in the world, we prize simplicity, comfort, and beauty. Whatever role we play in Auberge, and wherever we work, we all live by the view that our core purpose is to enrich people’s lives. If you feel that our approach is aligned with your own passions and beliefs, then please share with us why you want to become part of our collection.
- Auberge Resorts LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Resorts LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Resorts LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training._

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