Product Marketing Professional

13 ore fa


Milano, Lombardia, Italia Buccellati A tempo pieno
Job Overview
Buccellati is seeking a highly skilled Product Marketing & CRM Coordinator to join our dynamic Global Marketing team in Milan. This role will play a crucial part in driving product awareness, enhancing customer engagement, and contributing to the overall success of our Marketing efforts.

Responsibilities
As a Product Marketing & CRM Coordinator, you will assist in the development and execution of strategic product marketing plans that align with business objectives. You will collaborate with cross-functional teams to ensure cohesive product launch and promotional activities. Additionally, you will perform quarterly business review on product performances using PowerBI and PowerPoint, manage the PIM/DAM system, and create engaging presentations and promotional materials that effectively communicate product features.

CRM Management
You will maintain and optimize the CRM system to ensure data accuracy and effective customer segmentation. Develop and implement CRM strategies that enhance customer interactions and drive engagement across multiple channels. Monitor and report on CRM metrics, including lead generation, customer retention, and engagement rates, and provide actionable insights for improvement. Support the creation and execution of targeted email marketing campaigns and customer outreach initiatives.

Project Management & Cross-Functional Collaboration
Assist in managing marketing projects from concept to execution, ensuring timelines and track project deliverables, monitor progress, and provide regular updates to stakeholders. Act as a liaison between the marketing team and other departments, ensuring alignment on product initiatives and customer engagement strategies. Coordinate internal communications related to product launches and updates, ensuring all team members are informed and prepared.

About You
We are looking for a proactive and detail-oriented individual with a Master's degree in Marketing, Business, or a related field, and 3+ years of experience in product marketing, CRM management, or a similar role, preferably in the luxury business. Familiarity with CRM software (Salesforce) and BI tools is compulsory. Fluency in Italian and English is required. Excellent Excel and PowerPoint skills, strong analytical skills with the ability to interpret data and make data-driven decisions, excellent verbal and written communication skills, ability to work collaboratively in a fast-paced environment, and manage multiple projects simultaneously are essential. A creative mindset with a passion for marketing and product promotion is also desirable.

What We Offer
In this role, you can expect an annual salary of approximately €45,000 - €60,000, depending on your qualifications and experience.
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