EMEA Media Lead

2 settimane fa

Roma, Lazio, Italia Johnson & Johnson A tempo pieno
Job Title: EMEA Media Lead

Job Summary:

The EMEA Media Lead is responsible for leading the operations and governance of paid traffic acquisition strategies in EMEA, supporting OPCOs and IBVTs in an inclusive, timely, and qualitatively manner.

This role will lead the EMEA Media hub and guide all wider traffic acquisition tactics to support our Medical, commercial, and corporate communication stakeholders.

Main Responsibilities:

  • Lead standardization efforts on Media and traffic acquisition planning and execution across the region
  • Increase investments and positioning of Media and Traffic acquisition tactics in strategic medical and commercial campaign planning
  • Drive process optimization to bring efficiencies in Media and Traffic acquisition at scale in Janssen
  • Manage a robust set of partners and agencies to bring the highest impact to the business while protecting the efficient cost-to-serve for the business to work with the EMEA Media Hub
  • Connect investments of Medical and Commercial stakeholders with the business impact those investments achieve for the campaign owners
  • Act as the 'subject business matter expert' by analyzing, simplifying, and prioritizing requirements and document them into detailed use cases
  • Work across the full width of the digital operations channels and solutions to bring synergies combining Media and traffic acquisition with other channels and tactics
  • Ensure all developed projects and strategies respond to our industry-specific compliance guidelines
  • Successfully develop strong working relationships with key stakeholders to maintain communication and manage expectations with regards to services functionality and delivery
  • Drive change management and communication projects to internal stakeholders to drive the success and value Media and Traffic acquisition bring to the business
  • Build strong networks across the whole organization to maximize scaling of regional strategy
  • Liaise with all stakeholders to ensure quality of deliverables, timely progression of projects, and adherence to specifications

Requirements:

  • A minimum of 5 years business experience is required in the digital marketing field
  • Extensive experience in leading Media and traffic acquisition, ideally in the pharma industry
  • Strong background in overall digital marketing and digital project management
  • Experience with agency governance and alignment
  • A process person used to operate in environments where complexity is high with the necessary business acumen to establish logical links between processes and business impact
  • Able to review business requirements, identify issues, and generate possible solutions to complex problems while establishing good standard operating procedures
  • Able to translate business requirements into written specifications and/or visual aids (e.g. PowerPoint, Flow diagrams)
  • Experience of communicating complex technical/functional concepts to non-technical audiences
  • Excellent communication skills with the ability to engage and influence stakeholders across our organization both internal and external
  • Priorities workload and manage own time to meet agreed targets and deadlines

Job Location:

The role is EMEA based and will involve travel (10%) within the home country and across the EMEA region.

Qualifications:

  • Master or Bachelor's degree in a relevant discipline
  • Expert in Media, Digital, Omnichannel, and digital marketing
  • Comprehensive understanding of the critical business questions and drivers of performance
  • Strong communication and presentation skills
  • Strong networking skills with the ability to create and develop collaborative working relationships across different departments and countries
  • Strong change management experience
  • Excellent written and spoken English. Fluency in additional EMEA languages would be beneficial
  • Ability to work effectively in virtual teams in a highly matrixed environment

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