Brand Manager

4 settimane fa


Roma, Lazio, Italia Pfizer A tempo pieno
Job Title: Jr Brand Manager - Primary Care

We are seeking an enthusiastic and highly motivated Jr Brand Manager - Primary Care to join our team at Pfizer. As a key member of the Primary Care Marketing team, you will be responsible for supporting brand/customer strategies, planning, and tactical execution with a focus on performance measurement and omnichannel approach.

Key Responsibilities:
  • Support the development and implementation of strategically and cross-functionally aligned customer-focused brand plans, programs, and initiatives for the local market.
  • Closely cooperate with FF and Medical to effectively coordinate the implementation of brand plans through the development of specific plans of action, implementation of activities, attendance at major programs, leading of brand workshops, and/or during cycle meetings.
  • Drive flawless execution of marketing & communication activities.
  • Support the development of country customer-focused brand operating plan, working together with all the relevant functions to identify customer needs, critical success factors, and brand opportunities and issues, and to define brand initiatives with clear objectives, resources, and KPIs.
  • Collaborate with the Omnichannel Marketing Team and other collective advantage functions for the development and implementation of initiatives and campaigns that can support the improvement of the patient journey and/or customer-centric projects.
  • Support the implementation of Global/ICO projects and promotional campaigns, ensuring local approval and cooperating with Medical Managers for the adaptation according to local needs and Pfizer internal policies and regulatory requirements.
  • Support marketing spending accountability within the team.
Requirements:
  • University Degree (scientific or economic).
  • Previous experience, also as internship, in the pharmaceutical & health industry or marketing roles.
  • Fluency in Business English and Italian.
  • Good knowledge of computer skills and web marketing (Excel, PowerPoint, Outlook, Word, etc.).
  • Business Acumen - understanding of revenue drivers for the brand in local Country.
  • Initiative and problem-solving approach.
  • Agile and innovative thinking, digital acumen.
  • Good communication skills.
  • Inclination to relationship and teamwork in cross-functional teams.
  • Analytical and organizational skills, results-oriented.
  • Adherence to Pfizer Values: Courage, Excellence, Equity, and Joy.
Preferred Qualifications:
  • Acts Decisively.
  • Seizes Accountability.
  • Change Agile.
  • Effective interpersonal and communication skills at all levels.
  • Financial and budgeting experience.

Contract Type: 7 months fixed term contract
Work Location Assignment: Hybrid



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