User Acquisition Manager

6 giorni fa

Milano, Lombardia, Italia Rounds A tempo pieno

About Rounds

Rounds is a cutting-edge technology company that harnesses the power of machine learning to drive business success. Our transformative technology identifies and optimizes mobile assets, while our team of experts provides strategic direction and support to turn mobile assets into profitable businesses.

The Role

We are seeking an experienced User Acquisition Manager to join our growth efforts in expanding one of our core business activities. As a User Acquisition Manager, you will play a key role in expanding our UA effort by scaling existing channels, exploring new media channels, and implementing new buying strategies and technologies.

Key Responsibilities:

  • Manage and optimize user acquisition campaigns across multiple media channels, including Apple Search Ads, Google Ads, Meta, TikTok, and other platforms.
  • Effectively manage and optimize budgets to achieve the company's growth objectives.
  • Monitor campaign performance, analyze data, and identify insights to inform optimization strategies, driving positive ROI.
  • Develop and manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition.
  • Collaborate with cross-functional teams, including Monetization, ASO, Product, Creative Studio, and Data.

Requirements:

  • 4+ years of experience as a User Acquisition Manager, focusing on iOS applications.
  • Track record of running campaigns on multiple platforms, including ASA, Google Ads, Meta, TikTok, and programmatic networks.
  • Hands-on experience with mobile measurement partners and other analytics tools, such as Firebase, Singular, RevenueCat, etc.
  • Deep understanding of SKAN 4.0 measurement frameworks and guidelines.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Bachelor's degree in Marketing, Business, or related field.
  • Excellent communication skills and ability to work effectively in a distributed team.
  • Fluent English - both verbal and written.

Preferred Qualifications:

  • Past experience with managing user acquisition activity for Utility apps.
  • Strong understanding of the subscription model for apps.

What We Offer:

  • 100% remote work arrangement.
  • Flexible full-time working hours.
  • Competitive pay, based on skills and experience.
  • Paid national holidays.
  • Opportunity to grow together with the company and take ownership from day one.

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