Lavori attuali relativi a Dodo WW CRM - Milano, Lombardia - POMELLATO S.P.A.

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Dodo WW CRM

2 mesi fa

Milano, Lombardia, Italia POMELLATO S.P.A. A tempo pieno

About the Role

We are seeking a highly skilled and experienced professional to join our team as a Dodo WW CRM & Client Development Manager. As a key member of our organization, you will be responsible for creating and implementing a global CRM strategy to drive business growth through client engagement opportunities.

Key Responsibilities

  • Contribute to the growth of our Retail and E-commerce business through tactical activities aimed at boosting client recruitment, improving retention, and reactivation.
  • Support and enhance a customer-centric culture within our organization.
  • Define RFM segmentation and client clustering rules to optimize our CRM strategy.
  • Ensure data collection and data quality guidelines are well implemented across regions.
  • Oversee CRM systems in partnership with our IT department, including upgrades and new feature releases.
  • Set and monitor customer engagement KPIs to measure success.
  • Liaise with our sales team to create customized action plans aligned with our global strategy and regional opportunities.
  • Propose and monitor insights of client engagement campaigns through online and offline performance.
  • Develop and forecast budgets to sustain our Client Development strategy and roadmap.

Client Development

  • Build and maintain a healthy and loyal client database by contributing as an insights expert to deeper client knowledge and targeted customer journeys.
  • Define the NL, OTM, and OTO strategy targeting different client segments in collaboration with our Brand, Sales, Merchandising, and Sales teams.
  • Propose corporate clienteling practices to be implemented locally to accelerate recruitment, loyalty, and elevation.
  • Propose the main clienteling experiences format in collaboration with our Corporate Event, Trade & Marketing Teams, and Sales Marketing team.

Training

  • In partnership with our Training Manager, propose training calendars and content to improve in-store clienteling skills.

About You

  • Graduated in Marketing or Business Administration with 5 years of experience in a leading role, gained in international companies.
  • Passionate about luxury and client engagement matters.
  • Agile with Salesforce, BI, or other CRM and analytical systems.
  • Positive and proactive, with proven organizational and time management skills.
  • Able to collaborate effectively across teams with effective communication skills at all levels of the organization.
  • Fluent in English and Italian, with additional languages a plus.

Why Work with Us?

Pomellato S.P.A. is committed to building a diverse workforce. We believe diversity in all its forms enriches the workplace, fostering our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.