Dodo CRM Manager

1 settimana fa

Milano, Lombardia, Italia POMELLATO S.P.A. A tempo pieno

Job Title: Dodo CRM Manager

Job Summary:

We are seeking a highly skilled Dodo CRM Manager to lead the development and implementation of our global CRM strategy. The successful candidate will be responsible for creating a comprehensive CRM plan that maximizes business growth through client engagement opportunities.

Key Responsibilities:

  • Contribute to the growth of the Retail and E-commerce business through tactical activities aimed at boosting clients' recruiting, improving retention, and reactivation.
  • Support and enhance a Company Customer-centric culture.
  • Define the RFM segmentation and clients clustering rules.
  • Ensure that guidelines on data collection and data quality are well implemented in the Regions.
  • Oversee CRM systems in partnership with IT (upgrade of the existing functionalities and release of new features).
  • Set and monitor Customer Engagement KPIs.
  • Liaise with sales teams to create customized action plans according to the global strategy and regional opportunities.
  • Propose and monitor insights of client engagement campaigns through online and offline performance.
  • Develop and forecast budgets to sustain Client Development strategy and roadmap.

Client Development:

  • Build and maintain a healthy and loyal database by contributing as insights expert to a deeper client knowledge and targeted customer journeys.
  • Define the NL, OTM, and OTO strategy targeting different clients' segments collaborating with Brand, Sales Merchandising, and Sales teams.
  • Propose corporate clienteling practices to be implemented locally to accelerate recruitment, loyalty, and elevation.
  • Propose the main clienteling experiences format in collaboration with Corporate Event, Trade & Marketing Teams, and sales marketing teams.

Training:

  • In partnership with the Training Manager, propose training calendar and content to improve in-store clienteling skills.

Requirements:

  • Graduated in Marketing, Business Administration with 5 years of experience in a leading role, gained in international companies.
  • Passionate by luxury and client engagement matters.
  • Agile with Salesforce, BI, or other CRM and analytical systems.
  • Positive and proactive, with proven organizational and time management skills.
  • Able to collaborate effectively across teams with effective communication skills at all levels of the organization.
  • Fluent in English and Italian, more languages would be a plus.

Why work with us?

Dodo is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs, and sexual orientation – enrich the workplace. It opens up opportunities for people to express their talent, both individually and collectively, and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

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