Group CRM Manager

5 giorni fa


Milano, Lombardia, Italia KSearch A tempo pieno
Job Title: Group CRM Manager

We are seeking a highly skilled Group CRM Manager to join our team at KSearch. As a key member of our organization, you will be responsible for implementing and managing our Group CRM strategy across both B2C and B2B targets.

Key Responsibilities:
  • Develop and implement the Group CRM strategy, working closely with all Brands to ensure alignment and synergy.
  • Coordinate with technical partners and vendors to develop and maintain the Group CRM platform and streams.
  • Evangelize CRM across the organization through workshops, training, and cross-brand initiatives.
  • Lead the CRM teams of Group Brands, identifying opportunities for synergy and improvement.
  • Analyze and develop the value of B2C and B2B databases, identifying actions to improve volumes and quality at the lowest cost per acquisition.
  • Define main performance KPIs and targets, and contribute to the Brands' CRM plans to achieve them.
  • Implement new customer journeys to collect customer data and analyze it to identify interaction and buying patterns and trends.
  • Contribute to reporting results, strategy updates, and actions to top management.
Requirements:
  • University/college degree.
  • Additional relevant work experience will be considered in lieu of formal qualifications.
  • Relevant work experience in CRM management.
  • Excellent oral and written communication and presentation skills (Italian and English).

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