CRM Marketing Manager

1 giorno fa

Milano, Lombardia, Italia EssilorLuxottica Group A tempo pieno
Job Title: CRM Campaign Manager

About the Role:

We are seeking a highly skilled CRM Campaign Manager to join our team at EssilorLuxottica Group. As a key member of our marketing team, you will be responsible for leading campaigns that drive growth in new customer acquisition, customer retention, and sales per customer, leading to improved customer lifetime value.

Key Responsibilities:

  • Develop and implement omni-channel marketing strategies to communicate brand values, new product collections, and brand partnerships
  • Lead direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales
  • Manage customer and prospect contact strategies via email, mobile, mail, and social media, and additional marketing channels to ensure continuity and improved results
  • Drive company use of e-commerce techniques to improve customer integration and prospect identification
  • Collaborate with wholesale and leased partners to develop cohesive marketing strategies to ensure consistent messaging across all channels
  • Develop insights and strategies to measure, analyze, and drive customer acquisition, retention, and reactivation
  • Analyze performance and impact of omni-channel marketing initiatives on both online and offline customer behavior
  • Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives
  • Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve results at these milestones

Requirements:

  • 8-10 years of experience in direct, digital, or integrated marketing
  • Retail, e-commerce, or digital agency experience preferred
  • Proven analytical skills, statistical and modeling competencies a plus
  • Knowledge of catalog and/or direct marketing environment
  • Experience with email and mobile campaign management
  • Advanced knowledge of MS Excel, PowerPoint, and general understanding of other analytical tools
  • Expertise with Business Intelligence tools, such as Microstrategy, Business Objects, Cognos
  • Expertise with CRM systems, Oracle, Siebel, Acxiom, etc.
  • Experience working with web analytics tools: Google Analytics, Coremetrics, Omniture, etc.

Language: English

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