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CRM Manager

2 mesi fa

Milano, Lombardia, Italia MySecretCase A tempo pieno
Job Title: Email Marketing and CRM Manager

MySecretCase, the leading online community for sexual liberation in Italy, is seeking a talented Email Marketing and CRM Manager to join our dynamic team. As a key member of our organization, you will be responsible for developing and executing our email marketing and CRM strategies to engage and retain our customers.

Responsibilities:
  • Define the email marketing and CRM strategy to increase user engagement and involvement
  • Choose the best technological tools and platforms to achieve the desired results
  • Integrate new platforms and manage the entire email marketing workflow
  • Provide the company with CRM insights to better understand our customers, implementing marketing automation flows with specific segments
  • Segment and profile customers based on purchase and product/service usage behaviors to contribute to CRM program development, focusing on communication campaigns across various channels
  • Collaborate with all organizational units to design the CRM technical design for new products and services and adoption strategy
  • Work with various departments to understand business and customer needs, as well as website analytics necessary to measure campaign success
  • Structure and manage a loyalty program
  • Develop ad-hoc projects to improve customer relationships and acquire new ones
  • Identify new opportunities and develop creative projects and actions for various channels
Requirements:

MySecretCase is a company that values education, inclusivity, and accessible information for all. We are looking for a brilliant profile to fill the new role of Email Marketing and CRM Manager. The ideal candidate has a solid experience in project management, implementation, and optimization of the best tools, as well as a deep knowledge of market best practices, helping us to better understand our customers, retain them, and attract new ones.

MySecretCase has a database of over verified emails and enters into daily contact with our customers and supporters, providing educational content, curiosities, news, and offers on our products. Our goal is to become a success case on the Email Marketing and CRM channel, just as we are on social media.

You will contribute to the growth of our database and community, and it is essential that you recognize our philosophy and values, as you will be the strategic mind that will allow MySecretCase to grow.