Global CRM Manager

3 settimane fa


Milano, Lombardia, Italia Amplifon A tempo pieno

Global CRM Manager



Amplifon is the global leader in the hearing care retail industry. With a rich history spanning over 70 years, we have been changing the lives of millions of customers worldwide.



We take pride in setting the standard for our industry and constantly challenge and improve the customer and employee experience.



As a Global CRM Manager, you will be responsible for driving an harmonized Customer-driven culture across the Company, envisioning the complete end-to-end customer journey and all client-focused initiatives from ideation through development and execution.



Key Responsibilities:



Strategy Set up: Contribute in defining the CRM strategic framework across all customer journey and multiple channels to achieve objectives such as engagement, reactivation, conversion into purchase and repurchase of the customer base.

Country Go To Market: Cascading CRM innovative initiatives in the countries and supporting the correct execution.

Continuous Optimization: Through continuous performance monitoring, identify all elements of boost performance across the conversion funnel to ensure constant maximization of the ROI and the contribution of CRM to total revenues.

Monitoring: Constantly monitor CRM performance, quantify growth opportunities, develop business case and what if scenario, verify the correct coverage of CRM management on the DB and maximize the ROI per channel (DM, Digital, CC, store).

Fertilizing CRM skills in countries, upskilling of people capabilities, innovating culture and operating models through a continuous proposal of 'how of doing' alternatives in the delivery of CRM strategies and creating a CRM Community across the countries.

Collaborate with the key stakeholders in the global and local marketing department to launch innovative projects, supporting the integration, testing and launch phases.

What you'll need:



Previous experience (at least 7 years) within the CRM area, ideally with international scope.

University degree required (B&A, marketing, communication, management engineering).

Knowledge of marketing and CRM best practices, processes and tools in highly customer-oriented organizations.

Attitude for band KPI monitoring, strong experience working with data and analytics.

Significant experience in dynamic, business and customer-oriented environments, CX management and marketing performance.

High standard of work ethic, business acumen, customer understanding and relationship skills.

Ability to work with sales and cross-functional teams.

Ability to develop and implement CRM best practices.

Strong entrepreneurial approach, get things done attitude.

Strategic thinker but also hands-on manager able to handle multiple projects and priorities simultaneously.

Fluency in English.

Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybrid working policy, allowing employees to work 9 days/month remotely.



At Amplifon, we are committed to creating a workplace where our employees can thrive and grow. If you are passionate about delivering exceptional customer experiences and driving business growth, we encourage you to apply for this exciting opportunity.


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