Global CRM Strategy Leader
2 settimane fa
Job Description:
We are seeking a skilled Global CRM Manager to drive the development and implementation of our customer relationship management strategy across the world. The ideal candidate will have a strong background in CRM, with experience in defining and executing global customer journey and multiple channel strategies.
Key Responsibilities:
- Strategy Set up: Contribute to defining the CRM strategic framework across all customer journey and multiple channels to achieve objectives such as engagement, reactivation, conversion into purchase and repurchase of the customer base.
- Country Go To Market: Cascade CRM innovative initiatives in the countries and support the correct execution.
- Continuous Optimization: Monitor performance, identify elements to boost performance across the conversion funnel, and ensure constant maximization of the ROI and the contribution of CRM to total revenues.
- Monitoring: Constantly monitor CRM performance, quantify growth opportunities, develop business cases, and verify the correct coverage of CRM management on the database.
- Fertilizing CRM skills in countries, upskilling of people capabilities, innovating culture and operating models through the delivery of CRM strategies and creating a CRM Community across the countries.
- Collaborate with stakeholders in the global and local marketing department to launch innovative projects, supporting integration, testing, and launch phases.
Requirements:
- Previous experience (at least 7 years) within the CRM area, ideally with international scope.
- University degree required (B&A, marketing, communication, management engineering).
- Knowledge of marketing and CRM best practices, processes, and tools in highly customer-oriented organizations.
- Attitude for band KPI monitoring, strong experience working with data and analytics.
- Significant experience in dynamic, business, and customer-oriented environments, CX management, and marketing performance.
- High standard of work ethic, business acumen, customer understanding, and relationship skills.
- Ability to work with sales and cross-functional teams.
- Ability to develop and implement CRM best practices.
- Strong entrepreneurial approach, get things done attitude.
- Strategic thinker but also hands-on manager able to handle multiple projects and priorities simultaneously.
- Fluency in English.
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