CRM Manager
5 giorni fa
MySecretCase è una community innovativa e dinamica che si concentra sulla liberazione sessuale, fondata su valori di educazione, inclusività e informazione accessibile a tutti. Come Email Marketing and CRM Manager, sarai il diretto responsabile di tutta l'attività di Email Marketing e CRM dell'azienda, collaborando con il team e il founder per raggiungere gli obiettivi aziendali.
Responsabilità:- Definire le linee guida della strategia Email Marketing e CRM per aumentare l'ingaggio e il coinvolgimento della base utenti;
- Decidere quali sono i migliori strumenti tecnologici e le piattaforme più efficienti da utilizzare per raggiungere il risultato;
- Integrare le nuove piattaforme e gestire tutto il flusso del canale Email Marketing;
- Mettere a disposizione dell'azienda il CRM con tutti i suoi insights per conoscere al meglio i nostri clienti, implementando flussi di Marketing Automation con definizione di specifici segmenti;
- Segmentare e profilare i clienti in base ai comportamenti di acquisto e di utilizzo dei prodotti/servizi al fine di contribuire alla definizione dei programmi di CRM con particolare focus sulle campagne di comunicazione sui diversi canali;
- Collaborare con tutte le unità organizzative aziendali per elaborare il disegno tecnico del CRM per i nuovi prodotti e servizi e la strategia di adozione;
- Lavorare in collaborazione con i vari reparti per comprendere sia le esigenze del business e dei clienti, sia le analisi del sito necessarie per misurare il successo delle campagne stesse;
- Strutturare e gestire un "loyalty program";
- Sviluppare progetti ad-hoc per migliorare la relazione con il cliente e acquisirne di nuovi;
- Identificare nuove opportunità e sviluppare progetti e azioni creative per i vari canali;
La persona ideale per questo ruolo ha una solida esperienza nella gestione di progetti di implementazione e ottimizzazione dei migliori tools e solida conoscenza delle best practice di mercato. È essenziale che tu ti riconosca nella nostra filosofia e valori, perchè sarai la mente strategica che permetterà la crescita di MySecretCase.
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