CRM Manager

7 giorni fa

Milano, Lombardia, Italia MySecretCase A tempo pieno
Job Title: Email Marketing and CRM Manager

MySecretCase è una community innovativa e dinamica che si concentra sulla liberazione sessuale, fondata su valori di educazione, inclusività e informazione accessibile a tutti. Come Email Marketing and CRM Manager, sarai il diretto responsabile di tutta l'attività di Email Marketing e CRM dell'azienda, a diretto riporto del founder e collaborando con i vari reparti.

Responsabilità:
  • Definire le linee guida della strategia Email Marketing e CRM, con l'obiettivo di aumentare l'ingaggio e il coinvolgimento della base utenti;
  • Decidere quali sono i migliori strumenti tecnologici e le piattaforme più efficienti da utilizzare per raggiungere il risultato;
  • Integrare le nuove piattaforme e gestire tutto il flusso del canale Email Marketing;
  • Mettere a disposizione dell'azienda il CRM con tutti i suoi insights per conoscere al meglio i nostri clienti, implementando flussi di Marketing Automation con definizione di specifici segmenti;
  • Segmentare e profilare i clienti in base ai comportamenti di acquisto e di utilizzo dei prodotti/servizi al fine di contribuire alla definizione dei programmi di CRM con particolare focus sulle campagne di comunicazione sui diversi canali;
  • Collaborare con tutte le unità organizzative aziendali per elaborare il disegno tecnico del CRM per i nuovi prodotti e servizi e la strategia di adozione;
  • Lavorare in collaborazione con i vari reparti per comprendere sia le esigenze del business e dei clienti, sia le analisi del sito necessarie per misurare il successo delle campagne stesse;
  • Strutturare e gestire un 'loyalty program';
  • Sviluppare progetti ad-hoc per migliorare la relazione con il cliente e acquisirne di nuovi;
  • Identificare nuove opportunità e sviluppare progetti e azioni creative per i vari canali.
Requisiti:

La posizione richiede una solida esperienza nella gestione di progetti di implementazione e ottimizzazione dei migliori tools e una solida conoscenza delle best practice di mercato. Il candidato ideale deve avere una visione strategica e la capacità di lavorare in team.

MySecretCase è un'azienda per le pari opportunità e include qualsiasi minoranza, disabilità, identità di genere o orientamento sessuale.

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