Marketing Business Leader

4 settimane fa


Milano, Lombardia, Italia Amazon A tempo pieno

About the Role:


We are seeking an experienced Marketing Manager to develop and execute customer-facing multi-channel strategies for a new business at Amazon. The ideal candidate will be responsible for crafting acquisition and lifecycle marketing strategies to build awareness, attract new customers, and increase retention.



Key Responsibilities:



  • Develop multi-channel marketing and communication plans across online channels.
  • Manage campaign execution while achieving key performance metric goals.
  • Work with internal and external marketing teams to develop and execute marketing creative.
  • Create and analyze performance metrics and make business decisions about future direction.
  • Evangelize program initiatives internally and externally to build awareness and drive participation.
  • Partner with various technical and business teams to build supporting automation.


Requirements:



  • Relevant work experience in online and offline marketing, brand management, or a related field.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Knowledge of current marketing measurement practices and attribution methods in online and offline channels.
  • Demonstrated experience using marketing metrics to drive business decisions.
  • Fluency in English and Italian, with Spanish being a plus.


Preferred Qualifications:



  • Excellent presentation, organization, and account management skills.
  • Exceptional interpersonal and communication skills, both written and verbal.
  • Ability to manage multiple competing priorities.
  • High comfort level with current marketing measurement practices and attribution methods in online and offline channels.


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