Marketing Business Leader
4 settimane fa
About the Role:
We are seeking an experienced Marketing Manager to develop and execute customer-facing multi-channel strategies for a new business at Amazon. The ideal candidate will be responsible for crafting acquisition and lifecycle marketing strategies to build awareness, attract new customers, and increase retention.
Key Responsibilities:
- Develop multi-channel marketing and communication plans across online channels.
- Manage campaign execution while achieving key performance metric goals.
- Work with internal and external marketing teams to develop and execute marketing creative.
- Create and analyze performance metrics and make business decisions about future direction.
- Evangelize program initiatives internally and externally to build awareness and drive participation.
- Partner with various technical and business teams to build supporting automation.
Requirements:
- Relevant work experience in online and offline marketing, brand management, or a related field.
- Bachelor's degree in Marketing, Business, or a related field.
- Knowledge of current marketing measurement practices and attribution methods in online and offline channels.
- Demonstrated experience using marketing metrics to drive business decisions.
- Fluency in English and Italian, with Spanish being a plus.
Preferred Qualifications:
- Excellent presentation, organization, and account management skills.
- Exceptional interpersonal and communication skills, both written and verbal.
- Ability to manage multiple competing priorities.
- High comfort level with current marketing measurement practices and attribution methods in online and offline channels.
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