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Brand Strategist

2 mesi fa


Milano, Lombardia, Italia Brown-Forman A tempo pieno
Job Description

Brand Manager

We are seeking a highly skilled Brand Manager to join our team at Brown-Forman. As a Brand Manager, you will be responsible for developing and implementing marketing strategies to drive brand growth and profitability.

Key Responsibilities
  • Develop and execute annual and long-term strategic brand plans for Italy, collaborating closely with cross-functional teams and external stakeholders.
  • Be responsible for developing and implementing the marketing plan for the assigned brands, including setting marketing priorities, objectives, strategies, action plans, and KPIs.
  • Work closely with global brand teams to align brand plans, long-term strategic direction, and collaborate on building required assets for the market.
  • Lead the development and excellent execution of media plans, considering all key touchpoints, in collaboration with external agencies and considering BF guidelines and internal approvals required.
  • Continuously track and improve brand activation and brand experience delivered.
  • Be the link with sales and trade to evaluate brand performance by channel, area, and upcoming opportunities.
Requirements
  • Demonstrable experience in FMCG marketing, preferably in spirits and/or on-premise driven companies.
  • Proven track record of successfully delivering brand growth in a highly competitive environment.
  • Business acumen, understanding of P&L, and experience in budget management.
  • Experience in managing agencies, creating briefings, and giving constructive feedback.
  • Proficiency in Nielsen analysis.
  • Proven experience in developing media plans, able to establish and track the right KPIs to evaluate performance.
  • Fluent in Italian and English, oral and written, with very strong communication skills.
What We Offer

We believe great people build great brands. At Brown-Forman, you will have the opportunity to grow both personally and professionally, solving problems, seizing opportunities, and generating bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability, or any other legally protected status.