Public Relations Manager
3 giorni fa
Orient Express is a legendary brand, steeped in history and loved by past, present, and future generations. As a leading luxury hospitality company, we are committed to providing exceptional experiences for our guests. Our brand embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination.
About ArsenaleArsernale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy.
Job DescriptionThe Public Relations Manager for our luxury hotel in Rome is responsible for developing and implementing comprehensive public relations strategies to enhance the hotel's brand image, promote its services, and maintain positive relationships with the media, influencers, and the community.
Responsibilities- Develop annual public relations plans aligned with the Arsenale & Orient Express Marketing Team and business objectives.
- Cultivate and maintain relationships with local, national, and international media outlets, journalists, and influencers.
- Create engaging press releases, media kits, and other written materials that highlight the hotel's unique offerings, events, and promotions.
- Plan and execute media events, press conferences, and familiarization tours to showcase the hotel's amenities, culinary offerings, and guest experiences.
- Work closely with Arsenale and OE Teams to develop crisis communication protocols and procedures to effectively manage and mitigate negative publicity or reputation issues.
- Establish partnerships with local organizations, embassies, and community leaders to support Hotel commercial development plans and initiatives.
- Bachelor's degree in Communications, Public Relations, Marketing, or related field.
- Proven experience (5+ years) in public relations within Luxury Hospitality or luxury lifestyle industry.
- Strong media relations skills with a demonstrated ability to secure high-impact coverage and cultivate relationships with journalists and influencers.
- Excellent written and verbal communication skills, with a keen attention to detail and the ability to craft compelling narratives.
- Strategic thinker with the ability to develop and execute integrated PR campaigns that drive brand awareness and engagement.
- Proficiency in social media platforms, digital marketing tools, and media monitoring software.
- Exceptional organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
- Crisis management experience and the ability to remain calm and composed under pressure.
- Flexibility to work evenings, weekends, and travel as needed.
- Creative mindset with a passion for luxury hospitality and a strong understanding of industry trends and consumer preferences.
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