Global Consumer Marketing Strategist

4 settimane fa

Milano, Lombardia, Italia Smashbox A tempo pieno

At Smashbox, we're seeking a talented Consumer Marketing Manager to join our team. This role is a key part of our global success, and we're looking for someone who can help us create and market the highest quality products that delight consumers around the globe.

The ideal candidate will have a strong strategic accountability in marketing, excellent analytical, creative and decision making skills, and a willingness to lead, test, learn and challenge the status quo.

We value diversity of thought and people, and encourage creativity, innovation and integrity in everything we do. Our culture is a bold community of individuals who don't just place a high value on individuality, we seek it out, cultivate it and celebrate it in our daily work.

As a Consumer Marketing Manager, you will be responsible for ensuring that our Consumer Message is aligned and clear in all Consumer Touch Points and defining a 360° Consumer Strategy. This includes mapping and understanding the consumer journey, defining an adequate marketing plan integrating all media channels, and ensuring Advertising & Promotion mix optimization supporting the marketing strategy.

Key Performance Areas include:

  • Defines and presents regional marketing plans, ensuring their effective implementation
  • Shares ideas and challenges in cross brand meetings
  • Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness
  • Drives presentations making to show projects to the different stakeholders
  • Builds local product offerings if relevant in collaboration with Trade Marketing
  • Builds local launch plans
  • Responsible for campaigns (Event Management, timing of campaigns and tracking)
  • Contributes to Visual Merchandising decision-making, in particular regarding launches
  • Supports Marketing budget activies on a daily basis
  • Defines A&P budget and optimizes it
  • Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys...)
  • Gathers feedback from customers with the Consumer Communication Executive
  • Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities
  • Engages in CR activities across various touch points.

Qualifications include:

  • Degree in Marketing or equivalent
  • Minimum 5 year of experience in similar roles with a luxury goods or FMCG knowledge
  • Strong strategic accountability in marketing
  • Good communication skills – including understanding how to clearly communicate messages to consumer and key stakeholders.
  • Excellent analytical, creative and decision making skills
  • Personality: willingness to lead, test, learn and challenge the status quo
  • Strong digital understanding, with interest in trends and new technology
  • Ability to lead a cross-functional team and interface with international markets

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