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Growth Marketing Strategist

2 mesi fa

Milano, Lombardia, Italia Empatica Inc A tempo pieno
About Empatica Inc

Empatica Inc is a pioneering digital healthcare company that specializes in digital biomarker development and continuous patient monitoring driven by AI. Our mission is to build the world's biggest and most trusted platform to understand health, utilizing smart algorithms and award-winning wearables to monitor, detect, research, and forecast various conditions.

About the Role

We are seeking a highly skilled Growth Marketing Strategist to join our team in Milan. This is an exciting opportunity to expand your skills across multiple areas of marketing, in a fast-growth company, with innovative products that capture a global market and span both B2B and B2C.

Main Responsibilities
  • Lifecycle Marketing & Automation: Develop and execute campaigns using Pardot and Mailchimp, and build nurture programs and automations for our prospects and users.
  • Demand Generation: Work on team initiatives to generate leads and new customers for our products through targeted efforts such as ABM, lead capture at events, and digital ads.
  • Website and Marketing Tech Management: Own and optimize our website, pushing for conversion rate optimization (CRO) and SEO. Collaborate with designers and internal and external developers, manage and strategically grow the marketing tech stack, and oversee website maintenance for optimal functionality.
  • Analytics and Reporting: Collaborate with the Business Operations team to maintain accurate and automated reporting of KPIs that can be shared with the rest of the business. Work with the Marketing, Product, and Sales teams to create effective assets and content to assist with the above, such as sales enablement material and gated content.
Requirements
  • Bachelor's Degree in Marketing/Business/Communication or related discipline.
  • At least 5 years of experience in a growth marketing role.
  • Proficiency in Pardot and other marketing automation platforms.
  • Experience in lead generation, management, scoring, and nurturing.
  • Fluent in English.
  • Previous proven experience in writing copy or content in English would make you stand out.
  • Strong understanding of email marketing best practices, including segmentation, A/B testing, and deliverability.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Ability to set up analytics dashboards is a plus.
  • Familiar with major ad platforms such as Google Ads, Meta, Reddit, plus knowledge of pixel tracking setups and up-to-date knowledge of privacy.
  • Tech savvy and able to quickly master new tools and platforms.
What We Offer
  • Competitive salary.
  • Employee stock options.
  • Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech.
  • Flexible working hours.
  • Personal learning and development budget.
  • Membership for mental health and wellness platforms.
  • Health Insurance.
  • Free healthy lunch every day.
  • Gympass membership with access to gyms, online classes, personal training sessions, and nutrition plans.