Digital Customer Intelligence Specialist
4 settimane fa
We are seeking a highly skilled Digital Customer Intelligence Specialist to join our team at Giunti Psychometrics. As a key member of our online sales team, you will be responsible for accelerating online sales, improving conversion rates, and enhancing customer retention.
Main Responsibilities:
- Agency and Partner Selection: Identify and collaborate with agencies and partners to optimize online sales.
- User Acquisition: Increase visits from psychologists interested in quality training and optimize conversion rates using A/B testing and technical tools.
- Client Intelligence: Segment and personalize customers and products, implementing effective marketing campaigns to increase return on investment (ROI) and product relevance.
- Customer Retention: Develop and implement personalized strategies to increase customer loyalty and engagement, improving retention rates.
- Monitoring and Reporting System: Establish sales growth goals, conversion rates, average ticket size, retention rates, and other relevant KPIs to measure business performance.
Requirements:
- At least 3 years of experience in digital acquisition strategies, SEO/SEM, email marketing, paid media, and social media.
- Advanced knowledge of digital tools: Google Analytics, Google Ads, Google Tag Manager, Data Studio, and marketing automation and CRM tools.
- Ability to analyze user behavior data and translate it into strategic actions.
- Skills in defining and implementing cross-selling and up-selling workflows.
- Languages: Native Italian and fluent English, both written and spoken.
What We Offer:
- Reporting to Alessandro Lombardo, General Manager of Psicologia.io, you will lead the online sales of a leading company in online training.
- Access to strategic projects with a direct impact on company growth.
- Participate in transforming the training sector for psychologists through advanced online solutions.
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