Digital Customer Intelligence Specialist

4 settimane fa


Florence, Toscana, Italia Giunti Psychometrics A tempo pieno
Job Title: Digital Customer Intelligence Specialist

We are seeking a highly skilled Digital Customer Intelligence Specialist to join our team at Giunti Psychometrics. As a key member of our online sales team, you will be responsible for accelerating online sales, improving conversion rates, and enhancing customer retention.

Main Responsibilities:

  1. Agency and Partner Selection: Identify and collaborate with agencies and partners to optimize online sales.
  2. User Acquisition: Increase visits from psychologists interested in quality training and optimize conversion rates using A/B testing and technical tools.
  3. Client Intelligence: Segment and personalize customers and products, implementing effective marketing campaigns to increase return on investment (ROI) and product relevance.
  4. Customer Retention: Develop and implement personalized strategies to increase customer loyalty and engagement, improving retention rates.
  5. Monitoring and Reporting System: Establish sales growth goals, conversion rates, average ticket size, retention rates, and other relevant KPIs to measure business performance.

Requirements:

  • At least 3 years of experience in digital acquisition strategies, SEO/SEM, email marketing, paid media, and social media.
  • Advanced knowledge of digital tools: Google Analytics, Google Ads, Google Tag Manager, Data Studio, and marketing automation and CRM tools.
  • Ability to analyze user behavior data and translate it into strategic actions.
  • Skills in defining and implementing cross-selling and up-selling workflows.
  • Languages: Native Italian and fluent English, both written and spoken.

What We Offer:

  • Reporting to Alessandro Lombardo, General Manager of Psicologia.io, you will lead the online sales of a leading company in online training.
  • Access to strategic projects with a direct impact on company growth.
  • Participate in transforming the training sector for psychologists through advanced online solutions.


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