Digital Customer Intelligence Specialist

3 settimane fa


Florence, Toscana, Italia Giunti Psychometrics A tempo pieno
Job Title: Digital Customer Intelligence Specialist

We are looking for a highly skilled Digital Customer Intelligence Specialist to join our team at Giunti Psychometrics. The ideal candidate will have a deep understanding of digital acquisition strategies, SEO/SEM, email marketing, paid media, and social media.

This role requires strong analytical skills, with the ability to analyze user behavior data and translate it into strategic actions. The successful candidate will be responsible for optimizing the online purchasing experience, improving conversion rates, and increasing customer retention.

Key Responsibilities:

  • Develop and implement digital acquisition strategies to accelerate online sales.
  • Optimize the online purchasing experience through user experience (UX) improvements.
  • Analyze user behavior data to inform strategic decisions.
  • Improve conversion rates through A/B testing and technical tools.

Requirements:

  • At least 3 years of experience in digital acquisition strategies.
  • Advanced knowledge of digital tools, including Google Analytics, Google Ads, and marketing automation tools.
  • Strong analytical skills and ability to translate data into strategic actions.

What We Offer:

  • Opportunity to work in a rapidly growing sector with a leading company.
  • Access to strategic projects with a direct impact on company growth.
  • Flexible work arrangements and remote work options.


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