Digital Acquisition Strategist

2 settimane fa


Florence, Toscana, Italia Giunti Psychometrics A tempo pieno

Role Overview
Giunti Psychometrics is seeking an accomplished Digital Customer Intelligence Specialist to spearhead online sales initiatives and optimize the customer experience. This role will play a pivotal part in driving business growth through data-driven strategies and innovative digital solutions.

Key Responsibilities
• Partner selection and collaboration to accelerate online sales
• User acquisition and engagement strategies for psychologists
• Conversion optimization through A/B testing and technical tools
• Enhanced user experience, purchasing processes, and payment methods
• Online advertising, social media, and paid media campaigns
• Client intelligence and personalization for effective marketing campaigns
• Customer retention and loyalty strategies

Requirements
• At least 3 years of experience in digital acquisition strategies, SEO/SEM, email marketing, paid media, and social media
• Advanced knowledge of digital tools: Google Analytics, Google Ads, Google Tag Manager, Data Studio, and marketing automation and CRM tools
• Ability to analyze user behavior data and translate it into strategic actions
• Familiarity with payment systems and optimization of the online purchasing experience
• Native Italian and fluent English, both written and spoken

What We Offer
• Reporting to Alessandro Lombardo, General Manager of Psicologia.io, you will lead the online sales of a leading company in online training
• Access to strategic projects with a direct impact on company growth
• Work flexibility and the possibility of remote work
• Giunti Psychometrics is an equal opportunity employer



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