Performance Marketing Strategist

4 settimane fa


Florence, Toscana, Italia Paired A tempo pieno

About Paired

We're a mobile app that aims to make building and maintaining relationships easier for couples.

Our app has been successful, with over 250,000 daily users and a #1 ranking in the relationship management category.

We're looking for a results-driven marketing professional to help us grow our user base.

The Role

You'll be responsible for managing our paid media channels, including social media and Google Ads.

You'll need to be analytical, able to track KPIs and make data-driven decisions.

Additionally, you'll collaborate with our creative team to craft ads and landing page designs.

What You'll Do

  1. Oversee our multi-channel paid acquisition strategy and manage a large 6-digit monthly budget to maximise ROI.
  2. Constantly fine-tune ad creatives, targeting, and bidding strategies to improve performance.
  3. Craft reports, unearth insights, and make decisions rooted in data to optimize our campaigns.
  4. Collaborate with our creative team to craft ads, landing page designs, and other marketing materials to fuel paid campaigns.
  5. Collaborate with marketing and product teams to improve user retention, reduce churn, and increase CLV.
  6. Stay up-to-date with industry trends, competitor activities, and user behaviour to identify growth opportunities.
  7. Ensure that our marketing practices follow the rules and industry's best practices, especially when it comes to data privacy.

Requirements

  • Rock-solid experience executing performance marketing campaigns for a B2C subscription-based mobile app.
  • Proficiency in various digital marketing channels, especially on Meta and TikTok.
  • Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions.
  • Strong problem-solving skills and a creative approach to marketing challenges.
  • Understanding of relevant regulations and best practices in data privacy and compliance for digital marketing.


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