Project Marketing Manager

1 giorno fa


Roma, Lazio, Italia Randstad Italia A tempo pieno

Descrizione del Ruolo

Randstad Italia, divisione specializzata nella ricerca e selezione di profili IT, per una software factory internazionale, con anni di esperienza nello sviluppo di piattaforme di formazione sulle minacce alla sicurezza, ricerca un/una:

Project Marketing Manager

Responsabilità

  • Gestire la pianificazione dei lanci per le release di prodotti minori e maggiori, coordinando le consegne e il supporto a tutte le funzioni aziendali;
  • Abilitare e formare l'organizzazione di vendita per comunicare efficacemente il valore differenziato delle soluzioni esistenti e nuove;
  • Guidare la creazione di materiali di supporto per la forza vendita diretta e indiretta (playbook, battlecard, script, presentazioni e materiali di formazione);
  • Collaborare con il team di marketing per accelerare la consapevolezza del mercato, generare domanda e favorire la crescita dei ricavi dei prodotti;
  • Supportare il team di marketing più ampio assicurando che il posizionamento e il messaggio siano coerenti in tutti i materiali aziendali;
  • Assistere nella strategia e ottimizzazione dei prezzi;
  • Monitorare e analizzare le tendenze di mercato, le direttive, lo sviluppo delle normative e identificare opportunità di business.

Requisiti

  • Da 6 a 10 anni di esperienza;
  • Competenze e qualifiche richieste:
    • Almeno 3 anni di esperienza nel product marketing B2B, settore cybersecurity;
    • Solida comprensione delle tendenze di settore, delle esigenze dei clienti e dei fattori di valore;
    • Esperienza comprovata nel settore Tech/SaaS;
    • Esperienza in product management o pre-sales è un forte vantaggio;
    • Eccellenti capacità di comunicazione;
    • Conoscenza fluente dell'inglese e dell'italiano.

Nota

La ricerca è rivolta ai candidati ambosessi (L.903/77). Ti preghiamo di leggere l'informativa sulla privacy Randstad ) ai sensi dell'art. 13 del Regolamento (UE) 2016/679 sulla protezione dei dati (GDPR).



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