Trade Marketing Manager

2 mesi fa


Roma, Lazio, Italia Brown-Forman A tempo pieno
About the Role

We are seeking a highly skilled Trade Marketing Manager to join our team at Brown-Forman. As a key member of our Sales & Marketing team, you will be responsible for developing and executing trade marketing strategies to drive growth and profitability across our premium and super-premium brands.

Key Responsibilities
  • Develop and implement trade marketing strategies to drive sales and profitability across our portfolio of brands.
  • Lead the development of commercialization plans and ensure their effective execution across all sales channels.
  • Provide strategic guidance to the Trade Marketing Team and other functions within the organization.
  • Act as a champion and expert for the Italian on- and off-trade, providing strategy and guidance on channel-related themes.
  • Collaborate with cross-functional teams to develop and implement integrated marketing plans.
  • Lead and inspire the B-F Italia Trade Marketing team, consisting of 3 direct reports and 2 Brand Ambassadors.
  • Develop and maintain effective working relationships with internal and external stakeholders, including customers and channel partners.
Requirements
  • Demonstrable commercial experience in marketing, sales, or trade marketing, with at least 2 years of people management responsibilities.
  • Proven track record of successfully delivering brand and channel growth in a highly competitive environment.
  • Strong interpersonal skills and ability to develop and maintain effective working relationships with diverse cultures.
  • Fluent Italian and English, both spoken and written.
  • Ability to travel extensively up to 30% of the time.
What We Offer

As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We provide a range of benefits that reflect our company values and meet the needs of our diverse workforce.


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