Associate Marketing Manager, Running

2 giorni fa

Bolzano, Trentino-Alto Adige, Italia New Balance A tempo pieno
Job Mission:

To develop and execute New Balance's running program alongside our key trade partners and run clubs for the Italian region.

Key Responsibilities:
  • Establish relationships and continue to build our running club portfolio.
  • Ensure the brand meets its commercial objectives and builds a consumer-first journey across all areas of the running business.
  • Align closely with the central EMEA team to bring the global running marketing plans to life for the Italy market.
  • Implement and activate the Global/Regional Running marketing strategy, focusing on key opportunities and requirements for the Italy region through the Running playbook.
  • Develop running toolkits that enable both trade, events, and community to execute to the highest standards.
  • Build and develop NB's run club portfolio through engaging and maintaining run club relationships.
  • Support the planning and lead delivery of marketing activations in-line with key cultural moments/strategically important events, developing trade opportunities and partnerships.
  • Support the running wholesale Trade Marketing and Tech Rep team to deliver concepts that engage with run specialty retailers & key accounts.
  • Plan and execute the running calendar and oversee brand events in Italy.

Requirements for Success:

  • 3-5 years of practical marketing experience, leading local marketing, or trade marketing strategy and/or execution.
  • Possession and interest in running, with a deep understanding of the running market and running consumer in Italy.
  • Experience of agency management and content-led-channels across social, PR, influencer and creative.
  • Knowledge of the Italian Wholesale Landscape in running footwear.
  • Marketing and/or Trade Marketing activations experience.
  • Experience in project management including budget-management and reporting.
  • Great communication skills and working knowledge of English.

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