Senior Product Director for Rare Customer Engagement

6 giorni fa


Italia Biogen, Inc. A tempo pieno
About the Role

The Senior Product Director for Rare Customer Engagement will lead programs that enhance our overall commercial customer engagement strategy designed to ensure effective engagement with healthcare professionals. Focusing on rare key customers, this role will ensure the Affiliate strategy is properly delivered and implemented.

This involves utilizing multi-channel tactical programs created by and above the affiliate team to develop impactful commercial strategies and aligned innovative tactics.

Key Responsibilities
  • Develop strategies, innovative tactics, communication events, and projects that increase customer engagement, working closely with medical and market access teams to ensure promotional materials are relevant and impactful for the local market and specific targets.
  • Allocate and manage the budget assigned to the TO, ensuring compliance within the allocated budget and optimal use of resources for the products in consultation with the Business Unit Head Italy.
  • Maintain and build relationships with Rare Experts or other important stakeholders, participating in Stakeholder Account Planning (SAP) to identify feasible opportunities and potential best practices across different plans.
  • Collaborate with the CMI to build a competitive landscape and implement market research initiatives.
  • In partnership with the Customer Excellence team, include digital customer engagement programs into commercial action plans or projects, supporting and sharing digital innovations throughout the organization.
Requirements
  • Academic Degree (Bachelor or above) or equivalent experience.
  • Compliance training.
  • Meet local pharma industry requirements.
  • Education and training in sales methodology and sales technique.
  • Minimum 5 years pharmaceutical sales experience.
  • Consistent track record of success.
  • Ability to handle multiple tasks, well-developed project management skills.
  • Strong teamwork and cross-functional collaboration.
Compensation

The estimated salary range for this position is approximately $120,000 - $160,000 per year, depending on qualifications and location.



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