Marketing Director

4 settimane fa


Milano, Lombardia, Italia Kosmos Holding A tempo pieno
Main Responsibilities:

Drive business growth through effective marketing strategies, increasing market visibility, generating qualified leads, and maximizing marketing ROI.

Marketing Strategy Development:
Develop and execute the company's marketing strategy, aligned with overall business objectives. Identify market segments, opportunities, and establish measurable objectives for the marketing team.

Team Leadership:

Lead and supervise a cross-functional team of marketing professionals, including specialists in digital marketing, communications, branding, events, and more.

Foster the professional development of the team and ensure effective collaboration among members.

Marketing Planning and Budgeting:
Develop and manage the marketing budget, allocating resources efficiently to achieve established objectives. Plan short and long-term marketing campaigns and activities, ensuring consistency with the overall company strategy.

Brand Identity and Digital Marketing:
Oversee the creation and maintenance of brand identity, ensuring it is communicated effectively across all channels and touch points. Develop and execute digital marketing strategies, including social media, SEO, online advertising, content marketing, and other digital initiatives.

Analytics and Performance Evaluation:
Evaluate the effectiveness of marketing strategies and tactics by tracking relevant KPIs and analyzing data. Use the information gathered to make continuous adjustments and improvements to the marketing strategy. Requirements: Previous experience in marketing roles with progression into leadership positions. Studies in Marketing, Communications, Business Administration, or related fields (preferred). In-depth knowledge of traditional and digital marketing strategies. Strong analytical skills and ability to make informed data-driven decisions. Excellent verbal and written communication skills. Ability to manage teams and foster a collaborative work environment. Creativity and innovative mindset. Knowledge of the industry or market in which the company operates.
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