Mobile Asset Growth Specialist
3 settimane fa
User Acquisition Role
We are seeking an experienced User Acquisition Manager to scale our iOS application growth efforts. The successful candidate will be responsible for managing and optimizing user acquisition campaigns across multiple media channels, including Apple Search Ads, Google Ads, Meta, and TikTok. The role requires a deep understanding of SKAN 4.0 measurement frameworks and guidelines, as well as strong analytical skills to translate data into actionable insights.
Key Responsibilities:
• Hands-on management and optimization of user acquisition campaigns across multiple media channels
• Effective budget management to ensure efficient allocation of resources and achieve growth objectives
• Monitoring campaign performance, analyzing data, and identifying insights to inform optimization strategies
• Developing and managing relationships with external partners, ad networks, and agencies to leverage their expertise and expand UA efforts
• Staying up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition
Requirements:
• 4+ years of experience as a User Acquisition Manager, focusing on iOS applications
• Track record of running campaigns on Apple Search Ads, Google Ads, Meta, TikTok, SDK Networks, and programmatic networks
• Hands-on experience with mobile measurement partners and other analytics tools like Firebase, Singular, RevenueCat, etc.
• Strong analytical skills and ability to translate data into actionable insights
• Bachelor's degree in Marketing, Business, or related field
• A team player with excellent communication skills and fluency in English
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