Mobile Acquisition Strategist
2 settimane fa
Job Overview
Rounds is a pioneering technology company that harnesses the power of machine learning to drive business success. We are seeking an experienced User Acquisition Manager to join our growth efforts in expanding one of our core business activities.
About the Role
We are looking for a seasoned professional to take a key role in scaling our user acquisition efforts by expanding existing channels, exploring new media channels, and implementing new buying strategies and technologies.
- Develop and manage user acquisition campaigns across multiple media channels, including Apple Search Ads, Google Ads, Meta, TikTok, etc.
- Manage and optimize budgets effectively to achieve efficient allocation of resources and drive positive ROI.
- Analyze campaign performance data to identify insights and inform optimization strategies.
- Build and maintain relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts.
- Stay up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition.
- Collaborate closely with cross-functional teams, including Monetization, ASO, Product, Creative Studio, and Data.
Requirements
To be successful in this role, you must have:
- 4+ years of experience as a User Acquisition Manager, focusing on iOS applications.
- A proven track record of running campaigns on ASA, Google Ads, Meta, TikTok, SDK Networks, and programmatic networks.
- Hands-on experience with mobile measurement partners and other analytics tools like Firebase, Singular, RevenueCat, etc.
- A deep understanding of SKAN 4.0 measurement frameworks and guidelines.
- Strong analytical skills and ability to translate data into actionable insights.
- Bachelor's degree in Marketing, Business, or related field.
- Excellent communication skills and fluency in English (verbal and written).
Benefits
Rounds offers a competitive salary, paid national holidays, and the opportunity to grow together with the company from day one. We value open communication, proactivity, and work/life balance, measuring our freelancers on performance rather than time spent on the job.
Salary Range: $120,000 - $160,000 per annum, depending on experience.
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