Audience Growth Manager for Vogue Italia
6 giorni fa
Audience Development Manager for Condé Nast Italy
Vogue Italia is seeking an experienced Audience Development Manager to join the Editorial team. The successful candidate will be responsible for implementing the audience growth and content distribution strategy, extending the reach and amplification of content across social, SEO, email, partnerships, and other multi-platform channels.
The role will report to the Sr. Director of Audience Development, Analytics, & Social for the Vogue brand and be responsible for working closely with the social manager to analyse content patterns and find opportunities for new content, formats, cadences, etc.
Key Responsibilities:
- Develop and implement the Aud Dev & Social strategy for Vogue Italia, adapting it for the market and culture.
- Meet KPIs for Vogue Italia and ensure goals are met throughout the year.
- Work closely with the social manager to analyse content patterns and find opportunities for new content, formats, cadences, etc.
- Provide actionable insights to content teams daily, monthly, and quarterly so editors understand what's resonating – and what's not resonating.
- Work closely with Vogue Italia Head of Content and the website director to support strategic content planning.
- Guide story positioning – for social, guiding/writing SEO titles, for other platforms.
- Plan and execute distribution strategies for big stories and tentpole events.
- Work with the SEO team to maintain day-to-day SEO best practices in conjunction with the editorial teams.
- Work with local adaptation team and central Audience Development teams to guide syndication based on performance in other regions/markets.
- Manage the distribution strategy for newsletters, working with the editorial teams to guide daily newsletter content curation.
- Maintain consistent pitching schedule to internal and external partners and monitor performance to inform and tailor future partner pitches.
- Test, develop, implement, and share video viewing experiences, including intentional viewing on O&O channels and off-platform.
- Work with Sr. Director of Audience Development for and global counterparts in Vogue and other Italian brands to share learnings and best practices.
- Collaborate with teams working on consumer revenue initiatives (such as memberships, events, merch, commerce, etc.).
- Identify new content, platform, and marketing opportunities based on emerging digital trends, competitive business intelligence, and consumer insight.
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