Brand Marketing Specialist

3 settimane fa


Roma, Lazio, Italia Perrigo A tempo pieno

We are seeking a skilled Brand Manager to implement and monitor product/brand marketing plans to achieve sales and profit objectives. This role will work closely with local and global stakeholders to analyze market positioning, crystalize consumer insights, and develop targeted brand strategies.

Key Responsibilities
  • Develop and execute brand marketing plans to drive sales and profit growth
  • Analyze market trends, consumer behavior, and competitor activities to identify opportunities and key issues
  • Collaborate with cross-functional teams to develop and implement marketing campaigns
  • Measure and report performance of marketing campaigns, assessing against goals and ROI
  • Manage brand P&L, ensuring financial performance aligns with targets
Requirements
  • Brand management experience in the FMCG/Consumer Health/Pharma sector
  • Proven track record in devising engaging campaigns that drive results
  • University degree in Marketing, Business, Statistics, or Management
  • Excellent understanding of the marketing mix and ability to think creatively
  • Strong analytical skills and data-driven thinking
  • Good communication and interpersonal skills
  • Advanced English language skills
  • Knowledge of market data analysis tools and Microsoft Office

We offer a competitive compensation package, benefits, and career development opportunities to support your growth and well-being. If you are a motivated and results-driven professional, we encourage you to apply for this exciting opportunity.


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