Senior Business Analyst for Snacking Insights
8 ore fa
Are you ready to drive growth and business results through data-driven insights? We are seeking a Senior Analyst to join our Italian Insights & Analytics team at Mondelez International.
About the RoleThis role sits within the Italian Insights & Analytics team, working to drive growth through Brand Strategy and Innovation for the Snacking category. As a Senior Analyst, you will be responsible for uncovering category/brand/innovation trends and insights to drive long-term business results and inform strategies/activations to optimize operational effectiveness.
Key Responsibilities- Lead the insights work for the Savory Platform (TUC, Fonzies, Chipster), the Sweet Platform (Oreo, Oro, Mikado) and the Chocolate Platform (Milka)
- Generate category/brand/innovation insights and engagement levers from multiple sources of data that focuses on delivering consumer behavior change
- Manage research projects end-to-end that generate necessary data to form insights
- Form recommendations (strategy, ideas, activations) grounded in insight that enables the category/brand/innovation to best meet its audience's needs
- Constantly scan market & competitors for improvements to processes/ways of working/modernization by leveraging an outside-in mindset
- FMGC/CPG experience - preferably in the Food & Beverage market
- Ideally experience working in or exposure to minimum 1-2 markets/categories or brands
- Able to collate data points into a coherent story to communicate a vision and get business stakeholders on side
- Experience with major ad-hoc techniques: Product Testing, Brand positioning, Communications development, Packaging research, NPD, online communities, quantitative and qualitative tools
- Strong hands-on experience using digital tools (e.g. Google software's incl Analytics), data visualization tools and creating dashboards using Microsoft Excel, Tableau, PowerBI, PyDash to showcase data and present findings
As a Senior Analyst at Mondelez International, you will have the opportunity to work with a global team and contribute to driving growth and business results through data-driven insights. We offer a dynamic and challenging work environment, with opportunities for professional growth and development.
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Milano, Lombardia, Italia Mondelez International A tempo pienoDrive Growth and Innovation in SnackingAs a Senior Analyst I&A Snacking Italy at Mondelez International, you will play a key role in driving growth and innovation in the snacking category. You will be responsible for uncovering category/brand/innovation trends and insights to inform strategies and activations that optimize operational effectiveness.Key...
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