Strategic Marketing Director for Crypto Initiatives

1 mese fa


Bologna, Emilia-Romagna, Italia Career Renew A tempo pieno

Career Renew seeks a Strategic Marketing Director for Crypto Initiatives to develop and execute innovative marketing strategies for our early ecosystem.

Key Responsibilities:

  • Develop and own the organization's marketing strategy, focusing on growth for our crypto-focused initiatives.
  • Lead brand development to increase awareness and establish a differentiated creative direction within the crypto industry.
  • Build and optimize distribution channels, including events, social media, and content platforms, to effectively reach our target audience.
  • Manage and grow a high-performing marketing team, nurturing talent and skills specific to crypto marketing.
  • Work with the Content Lead to create and execute a content strategy that aligns with our brand and supports our crypto-focused marketing goals.
  • Assist in developing go-to-market strategies for token launches, ecosystem initiatives, and partnership announcements.
  • Cultivate a vibrant community of users, developers, and stakeholders.
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts, continuously refining strategies based on insights and data.

Requirements:

  • Proven experience in a senior marketing role within the crypto/Web3 industry.
  • Experience leading and managing teams to execute cross-functional marketing initiatives.
  • Demonstrated understanding of how to effectively engage with crypto-native audiences.


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