CRM Project Manager for Southern Europe Markets
3 settimane fa
As a skilled CRM Manager at Club Med, you will play a crucial role in supporting the Head of Marketing in delivering effective CRM campaigns to grow and develop the Southern Europe & Emerging Markets cluster.
The ideal candidate will have 3-4 years of experience in CRM/Marketing, with a proven track record of managing eCRM campaigns across several markets using new CRM tools.
Key responsibilities include:
Mission 1: Customer Relationship Management (CRM)
- Design and implement CRM/PRM programs to maximize customer loyalty and retention.
- Plan and operate targeted communication campaigns to optimize customer engagement.
- Use customer data to personalize communications and offers, driving business growth and loyalty.
- Collaborate with the global technical team to resolve technical issues and improve functionality.
- Maintain and analyze CRM and site performance data to inform business decisions.
Mission 2: Measure and Optimize Campaign Performance
- Implement robust measures to optimize campaign performance and drive business growth.
- Maintain a test and learn approach to continuously improve campaign effectiveness.
- Stay up-to-date with market trends and best practices to drive innovation and improvement.
Mission 3: Database Management and Growth
- Manage opportunities to grow the database and increase data capture.
- Share best practices with colleagues to optimize database management.
- Implement a robust contact strategy to improve database health and drive business growth.
Profile Requested
University degree in Marketing or related field, with proven CRM qualifications. Proficiency in CRM tools, Photoshop, and Microsoft Office. Knowledge of data segmentation and CRM measurements is essential. Italian and English language skills are required, with French and Spanish a plus.
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