CRM Data Analyst
4 settimane fa
Job Purpose
The CRM Analyst plays a pivotal role in driving customer engagement and satisfaction at MSC Cruises. This position is responsible for analyzing customer data, generating reports, and supporting CRM strategies to enhance customer experience.
Key Accountabilities
•Analyze customer data to identify trends, patterns, and insights that inform business decisions;
•Present data-driven recommendations to stakeholders, ensuring actionable insights are communicated effectively;
•Develop and maintain key performance indicators (KPIs) related to customer engagement and satisfaction;
•Collaborate with cross-functional teams to leverage CRM data for valuable insights;
•Refine reporting processes for increased efficiency and effectiveness;
•Contribute to the design and execution of targeted marketing campaigns that resonate with customers;
•Assist in customer database segmentation for personalized communication;
•Provide training to CRM users on system functionalities and best practices;
•Document CRM processes and procedures for reference and training.
Qualifications (Skills, Competencies, Experience)
•1 or 2 years of proven experience in managing CRM activities in medium to large-size projects;
•Fluent English; any additional language is an advantage;
•Advanced Excel skills;
•Bachelor's degree in Marketing, Statistics, or a related field;
•Basic understanding of marketing principles and customer lifecycle;
•Familiarity with SQL, Python, R, or similar is an advantage;
•Knowledge of Power Bi, Qsense, or similar is an advantage;
•Detail-oriented and able to manage multiple tasks concurrently;
•Strong analytical skills with the ability to interpret and translate data into actionable insights.
VISA Requirements (if any)
•Right to work in Italy.
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