Programmatic Media Manager

3 settimane fa

Milano, Lombardia, Italia Mars, Incorporated and its Affiliates A tempo pieno
Job Description:

The European Programmatic Media Manager will play a pivotal role in Mars, Incorporated and its Affiliates' transformational journey to data-driven brand building, with the aim of revolutionizing the way we connect with pet parents and build relationships with them at the heart of everything we do.

This centralized role will be responsible for building superior biddable media capabilities for multiple brands, leading biddable media strategy and execution across a variety of programmatic media partners (including Google, Verizon Media, Amazon Advertising, WMG, etc.) and social media partners (including Facebook, Instagram, Twitter, Pinterest, etc.), all with a focus on driving conversions.

Key Responsibilities:
  • Create and optimize the PN EU programmatic strategy and define how programmatic integrates, contributes to, and benefits from other media across the consumer connections plan.
  • Define where and what role programmatic plays in the pet parent journey and how the tactics differ depending on pet parent needs.
  • Translate the global programmatic framework to drive relevancy for Europe, working closely with regional brand teams to define key programmatic opportunities for the brands and represent programmatic within the annual ICP/IDP process.
  • Be the key point of contact to represent programmatic, acting as a key entry point on consumer data relevant working together through the Pet care D+A team, DT, and the PN D+A teams.
  • Bring the demonstrable value of programmatic to the business and put in place the measurement framework and KPIs to prove it.
  • Foster cross-collaboration with the agencies driving strategic topics for Mars PN.
  • Define performance baselines, including category and industry benchmarks, to define success.
  • Recommend tools, resources, and infrastructure required to succeed.
What We Offer:
  • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose-driven company, where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry-competitive salary and benefits package, including company bonus.

Mars, Incorporated and its Affiliates is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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